The Denim Première Vision opened its goals on Wednesday, May 21, 2025, in the Superstudio Più in the Via Tortona in Milan and relied on innovation, trends and sustainability, both in production and in terms of the durability of the clothing.
Technology and design by Isko
The offers of Isko, part of Sanko Tekstil, the textile division of the Sanko Group, which presented the autumn/winter collection 2026/2027 at the fair were diverse and interesting.
The new collection celebrates the connection of sustainability, high -performance textile technology and innovative design. It is a mixture of different fabrics, including We ‘Raw, FitWise, Wondersoft and Recode Denim, the latter, whereby the most advanced circulatory technology for Denim from Isko is.
By converting old textiles into high -performance fabrics, recode denim reflects the company’s commitment to sustainability without compromise in style. We ‘raw relies on the aesthetics of RAW Denim, which also runs after several washes, bleaching out and deforming and thus offers permanent resistance.
FitWise, on the other hand, is a tissue that was developed for structure and adaptive fit and offers all -day comfort without compromises in style. Wondersoft combines silky softness with the texture of Denim. Made from sustainable fibers such as Modal and Lyocell, it guarantees comfort with reduced environmental impacts.
The autumn/winter collection is inspired by a winter color palette, with dark indigos, blackened tones and earthy brown tones. A remarkable design element of this season is “Tinted Mania”, a curated series of tone-in-tone color effects that give depth and dimension to every piece of clothing.
Marco Lucietti, Head of Global Marketing and Communications at Re & Up, the textile recycling technology from Sanko and the Circulartech company, which is committed to innovation in the development and production of cotton and polyester materials, explained to fashionunited: “The market is strongly polarized between price and value. If the customer knows and appreciates the value. “
“Sustainability is a distinguishing feature today, but must be certified and the customer: insure inside with regard to the legal regulations,” added Lucietti.
Digital print by NextPrinting X Federico Barengo
The NextPrinting X Federico Barengo project also fits perfectly into this concept. A new capsule collection was created from the cooperation between Barengo, designer and co -founder of the Garment Workshop brand, and the digital printing department of the ACM Group, NextPrinting. It is the debut of a cooperation that combines aesthetic experimentation with environmental awareness.
“The amount of water used after the production is only 3 liters per garment in digital printing, compared to 40-60 liters in conventional procedures,” Barengo told fashionunited.
The focus of the collection is on pure cotton pants and jackets, printed with trompe-l’œil technologies that reproduce vintage denim looks, leather effects and new finishes. In order to strengthen visual and haptic contrasts, it relies on double -sided printing and experimented with applications and post -treatments.
The NextPrinting production process enables all processes to be carried out directly on the fabric roll, which optimizes efficiency, time and environmental exposure: post -processing steps are avoided, transports are reduced, waste eliminated and only produced on request and without minimum quantities. Some of the clothes created from this cooperation are already available in the Garment Workshop online shop.
At the same time, NextPrinting presented on the Denim Première Vision, which took place in Milan for the fourth time in a row, the expansion of the same digital printing techniques, also to real leather, enriched with 3D effects: Another creative option at the border between technological experiment and lively material. The denim fair, which 84 exhibits mainly from Italy, Turkey, Morocco, Japan, China, Bangladesh, Pakistan, France and the USA gathered and ended on Thursday, also presented some innovations with regard to the performance and durability of the clothing. The latter is crucial to ensure a long service life from this material.
ELASTICFASER XLANCE
Xlance is a generation of elastic fibers that have been developed to keep for a long time, even with frequent washes and even the most extreme treatments. Thanks to a unique combination of polyolefin structure and chemical networking, the elastic fiber offers comfortable elasticity together with superior heat and chemical resistance. The fiber effortlessly resists oxidizing means such as hypochlorite, chemical-physical treatments such as laser and ozone, thermal curing and intensive washing cycles. In short, it enables a new generation of Stretch Denim fabrics that allow jeans to keep their original shape even according to countless washes.
MIC SPA presents “Collect Your Colors”
Fibers, fabrics, but also yarns: it should be remembered that the fair is divided into eight subject areas: fabrics, clothing, accessories, yarns, marketing, technologies, laundries, fibers. The products presented at the Denim fair also include the MIC SPA yarn.
The company presented “Collect Your Colors”, a project that was realized in cooperation with Denim Première Vision and aims to explore and interpret the color trends of the autumn/winter season 2026 by a haptic experience, in which color can be “collected” in colored yarn rolls along the fair.
The three new color trends include “Earthy Embrace” with the colors of wet earth, wood, coffee and spices; “Urban Tide”, whose palette is inspired by the blue tones that move between the depth of the night and the cool, transparent colors of dawn, and “hyper nature”: a trend that celebrates the fusion of organic and digital; A universe in which artificial intelligence is inspired by the real and the matter can be transformed in a visionary manner.
MIC works for the denim sector and strategic partner of various brands in the industry, including Candiani Denim.
“Sulfur Essence” by Tonello
The exhibitors also included Tonello, which showed the functionality of G1 Lab in several live colored workshops, the most compact color machine that the company has ever produced. Thanks to the wake technology, the workshop researched the world of natural colors using plant and waste raw materials such as dried flowers, berries and roots. At the stand, “Sulfur Essence” was exhibited, a new collection that deepens the expression of the sulfur and indigo coloring thanks to the dyemate, the in-garment-indigo dye system.
Artmill & Daily Blue from Adriano Goldschmied
Back to the collections: Artmill and Daily Blue from Adriano Goldschmied, the “Godfather of Denim”, brought the new Daily Blue collection in cooperation with Artmill, a Department of Artistic Milliners, to Milan. The two companies revealed their latest innovation in the area of sustainable fashion. The collection called “Deux: Know the Unknow” follows “Weaving Glamor”, which was presented in February 2025 on the Première Vision Paris.
In 2023, Adriano Goldschmied decided to revive the Daily Blue jeans brand, which was founded in 1974 and disappeared from the market in the early 1980s.
Casual Wear is redefining the cooperation with a combination of sustainability, performance and high-end craftsmanship. As part of Artistic Milliners’ commitment (with headquarters in Pakistan) for sustainability and innovation, it is the mission of Artmill to redesign the future of the Casual Wear through the development of hybrid products that emphasize versatility and superior performance.
The collection for autumn/winter 26/27, like the previous one, which was developed under the visionary competence of goldsmith, combines textures, natural colors and historical inspiration. Daily Blue, Diesel, Gap 1969 and Replay are just a few denim labels that have arisen from its creativity and ability to anticipate and meet the needs of the market.
The exhibition recognizes Luigi Martelli
The fair also offered the opportunity to commemorate the emblematic figure of Denim, Luigi Martelli, with a specially set up area, which died in January 2025. He was a visionary that laid the foundation for today’s denim industry. His company, Martelli Lavorazioni Tessili, revolutionized the textile finishing and set new standards. His tireless pursuit of Excellence has transformed an industry that hardly existed before.
In collaboration with Isko, the Martelli fair dedicated an exhibition area to its legacy and the collective thanks to the industry. The exhibition was artistically led by Fabio Adami Dalla Val, Show Manager of the Denim Première Vision, and Grandpaa (design studio partner of the Denim Première Vision for all creative projects), in collaboration with Adriano Goldschmied and Giovanni Petrin, former managing director of Martelli Lohlandi Tessili, and with the support of the Martelli family. She offered a tour of the archives and rare pieces of fashion, Museo del Denim, which Luigi Martelli will be dedicated as an eternal tribute.
This article previously appeared on fashionunited.it and was used with digital tools translated.
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