Denim brand Cup of Joe will make a lasting impression at Who’s Next, taking place January 18-20 at the Porte de Versailles in Paris. As the most important event for fashion experts, the French fashion trade fair attracts more than 45,000 visitors and over 1,300 brands from all over the world, providing a platform for presenting the latest trends and making industry contacts. At this year’s Who’s Next edition, Cup of Joe presents the Fall/Winter 2025 collection, which is complemented by highlights from the Spring/Summer 2025 collection. The dual focus offers buyers and agents a comprehensive insight into the brand’s evolving design philosophy and seasonal innovation.
Fashion trade fairs as a lever for business growth
Participation in the trade show underscores Cup of Joe’s commitment to building strong relationships with retail partners and expanding its international presence. The brand’s never-out-of-stock (NOS) strategy has proven to be a game-changer for retailers as it ensures the continuous availability of best-sellers. This allows retailers to reliably meet customer demand while minimizing overproduction and stockouts – a key advantage in today’s fast-moving market.
Cup of Joe’s NOS range includes timeless denim essentials such as classic skinny and relaxed fit jeans for men, as well as versatile styles such as bootcut and loose fit jeans for women. These basics form a reliable backbone for the retail offering and enable the brand’s partners to offer a consistently high-quality range all year round.
Denim design: craftsmanship and creativity
Visitors to the Cup of Joe booth at Who’s Next can look forward to a showcase of the brand’s minimalist, vintage-inspired aesthetic. The FW25 collection offers updated fits and washes that combine timeless charm with modern trends. Highlights of the range include bestsellers Lulu, Nova and Maxine, which demonstrate the brand’s flair for creating versatile, cross-seasonal pieces.
Visit Cup of Joe on Who’s Next
Buyers and agents who want to get to know Cup of Joe’s latest collections and find out more about what it offers can find out more at stand X71 during the trade fair. This is an opportunity to connect with the forward-thinking denim brand and discover how their designs can enrich retail strategy. A free ticket to the event can be requested via the WSN platform website or by emailing Marketing Manager Berk Yeffe ([email protected]).