The retail group Deichmann SE was able to set up a new sales record in the 2024 financial year. The conclusion of the group based in Essen was correspondingly positive. “Despite a difficult market environment, Europe’s largest shoe retailer has continued to develop well and, after the end of its anniversary year on the occasion of the 111th corporate birthday, is optimistic about the future,” explained Deichmann on Wednesday.
Last year, the group was able to increase its gross turnover, which was 8.5 billion euros in 2023, to around 8.7 billion euros. According to the company, this corresponded to a currency -adjusted growth by 2.3 percent. The net turnover reached a height of 7.5 billion euros.
Around 68 percent of the total sales accounted for foreign business. In the German home market, gross turnover was 2.7 billion euros and net sales was 2.3 billion euros. He remained almost unchanged compared to the previous year. However, the proceeds in Germany rose by 1.5 percent on a comparable area.
Deichmann announces higher investments
The chain snipes specializing in sneakers and sports swear developed positively, which is represented in Europe and the USA with around 800 branches. Their total sales rose four percent to 1.8 billion euros.
In order to further promote growth, the group plans to increase its investments in the current year to the new record level of around 420 million euros. Of these, 136 million euros should be omitted to Germany. Like 2024, the group of “around 450 new and conversions of stores” is aimed at. In addition, she wants to continue to invest in the expansion of her omnichannel offers.