The numbers may be in plus, but the French clothing market remains fragile. This was announced by Yohann Petiot, General Director of Alliance Du Commerce, on Wednesday after the publication of the current sales figures for inpatient retail in France.
Accordingly, the clothing transactions, which the Panel Retail Int. belong to a increase in sales of 4.6 percent compared to the same month in April. However, the period understood this year has an additional working day – 26 working days compared to 25 in April 2024. Adjusted for this calendar effect, the sales of clothing transactions for the month of April remains stable.
“This statement reminds of how fragile the activity and how very dynamically consumption remains in a very uncertain economic and geopolitical context,” explains Yohann Petiot in a press release. The announcements of liquidations are increasing with the Brands Kaporal, Café Coton and Jennyfer.
In France on June 2, a new bill, the so-called anti-fast fashion law, will be examined in the Senate. This aims in particular on ultra-fast fashion platforms such as Shein and Temu.
Restoration of equality of competition
The director of the Alliance Du Commerce calls for a “strong reaction from the government”. In his opinion, it is urgently needed to restore a equality of competition between the actors: inside the market. With reference to Chinese e-commerce websites such as TEMU and Shein, he complains: You the financial advantages from which non-European platforms benefit and demands that customs controls and sanctions are strengthened to ensure the safety of products for French consumers: inside.
“The platforms that do not comply with the French and European regulations have to be pulled out of circulation. It is about the survival of our companies to invest their ability, to stop, and revive our areas,” explains Yohann Petiot.
In detail, it can be seen that business in commercial areas (ZAC) and in Retail Parks in April achieved a solid performance and increased their sales by 8.9 percent. Inner -city transactions also recorded an increase of 4.3 percent.
The situation in the shopping centers is different. Both the inner -city and the center located on the outskirts booked in April stagnating or only minimal sales growth. Specifically, sales in urban shopping centers rose by only 0.8 percent, while the center on the outskirts recorded an almost unchanged result of around 0 percent.
The outlet centers developed somewhat better, which posted sales growth of 2.3 percent in April.
This article was used with digital tools translated.
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