The Promipaar Daniel and Patrice Aminati, together with QVC, launch their own brand.
‘Aminati’ is to be presented at the teleshopping provider for the first time on March 7, QVC announced on Thursday. The women’s and men’s collection includes a selection of products such as blouses, sweatshirts, T-shirts, pants, jeans, cardigans and sweaters. It should combine comfort and style.
“It was important to me that the designs not only look good, but also take part in every movement. Our motto: ‘Celebrate Moments – they’re yours!’ Should be an invitation for the customer: to consciously enjoy moments and feel good, ”said Patrice Aminati, who took over the creative part.
“Fashion is a common passion of us, so ‘Aminati’ is therefore a real heart project. We finally found the right partner for it, ”adds her husband Daniel Aminati. “We look forward to direct contact with the QVC community.”
With their line, the influencer and the moderator join the fashion designers Steffen Schraut, Kilian Kerner and Dawid Tomaszewski and the moderator Frauke Ludowig, who work for collections with QVC.
“With ‘Aminati’ we consistently continue the success of our exclusive fashion lines. The collection fits perfectly into our portfolio, ”said Natalie Goldlücke, Director Merchandising at QVC Germany. “Patrice and Daniel Aminati also simply complement themselves professionally. I am sure that your first line will inspire everyone. “