The CEO of the Romanian House owned by the Renault group announces new investments in the C segment and confirms that in 2026 an electric city car from less than 18 thousand euros will arrive. “It will be developed in 16 months and produced in Europe”
Pass from the advent of Futuramathe new strategic plan that will replace the current one within a few months Renaulutionthe objectives and the new models that Dacia will introduce on the market until 2030. After archived a 2024 Recordwith 676,340 vehicles soldand inaugurated the first quarter of the year with the positive sign both in Italy and in Europe, the Romanian house looks to the future with optimism, thanks to the availability of materials and technologies already developed, used and proven by the group Renault And of a rather faithful clientele to philosophy and the themes of essentiality and so -called Best Value for Moneytranslated, an offer based on the best ratio between the quality and price of a product. “About the 70% of our customers remains linked to the brand Even when, after six or seven years, he has to change the car – said the French manager during a meeting with some Italian journalists – but there are also many people who approach Dacia for the design of the cars and others who, on the other hand, have a good budget available but they say enough to the cars too dear of the premium brands And they choose the best equipped versions of our range “.
Dacia and the offensive in the C segment
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Net of the electric little Springproduced in the Chinese plants of the EGT New Energy Automotiveall the other models currently present in the Romanian house range share the same platform (CMF–B). A starting point that unites the two variants of the Sander, Stepway And Streetwayand the Joggerup to the SUVs Duster And Bigster. “The latter represents a mandatory step, it is one of the smartest things in Dacia’s recent history – he said The vot – With this model we passed from the children’s pool (metaphor to indicate the B segment, ed) to that of the adults. Every year beyond 3 million people they decide to change the car and, until some time ago, for a C–SUV they found themselves having to spend no less than 36 thousand euros. Today we propose a complete of everything a 24,900 euroswith the Full Hybrid version a 29,900 euros“. After clarifying that for Mioveni’s house there are no limits of any kind, less than less in terms of price or size of the models, also in relation to the internal strategy of the group (” there is no agreement for which only Renault can make large models and Dacia must focus on the smallest ones “), the French manager confirmed that even in the coming months the investment will continue in the segment c. “But there are also other bodywork variants in addition to crossover – he underlined The votconfirming the arrival of a compact sedan which should be positioned above Sander – our platform CMF–B has reached a good level of maturity and allows us to cover most of the segments on the European market, but at length level I don’t think we will go beyond the 4.6 meters of Bigster“Dacia has already announced that it will not be present at Munich Motor Show Mobilityscheduled from 9 al September 14, 2025which will see the brand among the protagonists Renault And, probably, even several brands from China. “The game has just begun, but we know the level of the challenge – said the number one of the Romanian company about the comparison with the new realities from the Far East – Our positioning on the market is unique. Our cars are essential but cool, we do not say that there are large screens on board to be able to watch movies during a trip, we are much more rational. Each content has a value, it is never free “.
Dacia and electrification
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In the second half of the year, on the occasion of the presentation of the plan Futuramathe group Renault it will also reveal the details and stages of the progressive electrification of the range announced by Dacia by 2030. In addition to the debut of the new Sanderexpected in 2027 and also available in a variant Full Electricthe Romanian house has already confirmed the intention to introduce a second battery model designed for the city on the market. “It will be produced in Europe (therefore, unlike Spring, it will not be subjected to the duties imposed by the European Union for Chinese electric cars imported into the old continent, editor’s note) – he said Denis Le Vot – For this new car, which will be developed within only 16 months, we want a sales price less than 18 thousand euros” Renault (there AMPR SMALLon which the R4 and R5 electrics are based, editor’s note), for a new model in the compact segment, while in the second half of the year the arrival of the 4×4 hybrid versionseven in the electrified variants a LPGof the SUVs Duster And Bigster. “They will have the electrified retrotrene and the automatic transmission – added the number one of the Romanian house, which then took a look towards the future of mobility – as regards the plug -in motorization it will depend on the market. At this moment the trend are also trendy Range Extender. Personally, I believe that it is appropriate to keep access to all technologies as the Renault group is doing. Let’s not forget, then, that in the second half of This year the review of the EU Regulation on CO2 emissions is scheduled (which includes the stop to thermal engines starting from 2035, ed.). It is important to know the rules of the game. For our group there is not only the Cafe (acronym for Corporate Averal Fuel Economythe regulation that imposes average emissions of 93.6 g of CO2 per kilometer) and issues relating to the unloading of cars, but also the Life Cycle Assessment (LCA,) and the management of the components up to the end of life “.
Dacia: from Udinese to Dakar
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For Dacia 2025 is also the year of the debut at the Dakarfinished in fourth place by Nasser al–Actyah and Édouard Boulangerand in FIA W2RCthe World Championship of rally–raid. The crew composed of the Qatarian driver and the French navigator, however, is back from the success achieved in a Abu Dhabi Desert Challenge Rather favorable for the team bearers Sandriders (also in the race Sébastien Loeb And Fabian Lurquin, While Cristina Gutiérrez And Pablo Moreno they will return to the wheel of the competition buggy prototype in the next appointments of the world championship series) directed by Tiphanie Isnard. “Until a few years ago we have been engaged in numerous initiatives, including a partnership in Italy with theUdinese Calcio (and of the england rugby league in the United Kingdom) but were not very homogeneous with each other – he concluded The vot – Now, however, together with the sustainable fuels of Aramcowe are present with a positive spirit in this adventure. We do it for our image and for all customers, for at least three seasons this will remain our idea “.
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