From 2019 to today, the club’s owner has paid huge sums to strengthen the team and improve the facilities. Last summer he paid 90 million

Journalist

November 4 – 09:36 – MILAN

He is the one who regrets seeing Fiorentina sink to the bottom of the league table. Rocco Commisso didn’t imagine such a thunderous drift, not after having invested massively in the summer by entrusting Stefano Pioli with a three-year project that even aimed at landing in the Champions League. The Italian-American entrepreneur, in truth, has always kept his wallet open, since June 2019, when he took over the Viola club from the Della Valle family, so much so that, this season, the investment exceeds half a billion euros. But let’s start from the beginning.

to the origins

Commisso is a self-made man who made his fortune in the USA with the leading cable TV company Mediacom, accumulating assets currently estimated by Forbes at 5.6 billion dollars. Overseas he already owns the New York Cosmos when he decides to land in Italian football to reconnect with the past, given his Calabrian origins. He knocks on the Della Valle family and buys Fiorentina by shelling out 143 million euros for the purchase of the shares (the final valuation of the deal will be 170 million, with the closing costs which however will enter the company coffers). The purple club is not an investment with the obsession of returns, but something more similar to a trophy asset. The ambition is to make the team competitive and the club solid, sparing no expense.

the investment

And when the proprietary stadium project foundered, Commisso dedicated himself to Viola Park. The real estate jewel costs, in total, 122 million. It is financed by the patron through capital contributions made continuously in Fiorentina. As of 30 June 2025, the equity payments amount to 186. Excluding the 122 for the citadel, the rest is used to cover the needs of the company which, in this way, has no debts with the banks. Financial statements In the Commisso era the aggregate net result was negative for 53 million. All budgets closed in the red, except for 2021-22: profit of 47 million thanks to the rich sales of Vlahovic and Chiesa to Juventus (capital gains of 68 and 39 million respectively). The last season also recorded a loss: -23 million. And the deficits would have been much higher if the ownership had not supported the income statement with family sponsorship. Since 2019, the writing Mediacom has been on the purple shirts, i.e. Commisso’s company which pays fees significantly higher than the market benchmark: the total is 175 million, including the current season. Precisely the renewal of the 25 year contract brought the owner’s investment to 504 million: if we exclude the 143 paid to the Della Valles, 361 million ended up in Fiorentina, between Viola Park and current management. And it doesn’t end here because in this financial year 5 million will be awarded, as per the communication from last June, and probably more.

expensive market

Also because over 90 million were invested in the summer campaign (including redemptions): 25 for Piccoli, 15 for Sohm, 15 for Gudmundsson, 13.5 for Fagioli, 9 for Fazzini, 7 for Gosens. Dzeko arrived on a free transfer, but with a salary of 1.8 million net. And Stefano Pioli had signed a three-year contract worth 3 million net per season. The salary amount, the eighth in Serie A after Inter, Juventus, Milan, Roma, Naples, Lazio and Atalanta, will rise further, from 83 million (for members only) in 2024-25. In the budget report the administrators wrote that the investments were made with the aim of moving forward as much as possible in the Conference League (after two finals and a semi-final) and in the Italian Cup and to improve on last season’s sixth place in Serie A. The ranking, for now, says something else entirely.



ttn-14