The van Eerd family, which also owns the Dutch supermarket chain Jumbo, has taken over Hema completely.
She had already been a half-shareholder in the Dutch department store chain through Mississippi Ventures since 2020. It is now taking over the remaining shares from investor Parcom. This means that the family becomes the sole owner of the company. The transaction still needs to be approved by the competition authority and Hema’s works council.
According to Hema, the company has grown strongly after five years of investments in product quality, stores, employees and the range. This affects sales, volume, profits and customer satisfaction. The new ownership structure is intended to prepare Hema for the next phase of development and growth.
New phase of growth
Hema recently presented a renewed growth strategy. This includes plans for 100 additional branch modernizations and 15 new locations, including in Belgium and France. In addition, further investments are being made in the integration of stationary retail and e-commerce.
Hema CEO Saskia Egas Reparaz describes the takeover as “an important milestone and a successful start to the centenary”. The van Eerd family emphasizes that Hema and Jumbo can benefit from each other as two strong and independent brands. However, Hema had previously announced this year that a direct collaboration with Jumbo was less successful than expected.
“Hema is really Hema again. It is therefore pleasing that we can enter the next phase for Hema with an ownership family that thinks long-term,” said Egas Reparaz. “They know our industry like no one else and, like us, have an eye on their customers.”
“We joined Hema as shareholders almost five years ago. I can only say that we have become even more enthusiastic about Hema,” said Colette Cloosterman-van Eerd on behalf of the family. “Together with Parcom, we have ensured that Hema is once again on a solid foundation. The company is ready for the next phase of growth. We have decided to fully support this next step by Hema.”
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