The CEO of Parma as a footballer has reached the series C1 with Carpi. “One day the president of Foligno said to me: better if you stop playing and do the DG. In Turin I created the Next Gen, beati the purest talent”
The mid -August was dominated by the sale of Giovanni Leoni to Liverpool. Cup atmosphere of the champions that Federico Cherubini, the CEO of Parma with a ten -year past at Juventus, lived as a manager and only dreamed of by player. “At 6 I started in the Chicks of Foligno, my city, and I had as a Tardelli model”.
“Midfielder, I was a left -handed. The highest point in Carpi, in C1, but already the following season I went down to C2 at Civitanova Marche. At that moment I understood that my way would be another and began a new life in Umbria, at home: I played in Serie D and at the same time I worked in my financial services agency and in a company that organized events”.
Has some of his partner arrived in Serie A?
“The strangest case is that of Lupatelli, the goalkeeper. We played together with Bastia: every Sunday owner and replaced after a minute … it was not his fault, but of the crazy rule of the time: he forced the Serie D teams to deploy a young man in the initial formation, but the imposition ended there. He then did a little street, while we … If I think of the opponents, the first memory is a fight against the Rondinella of Marco Baroni and Andrea Barzagli: we ended up on Striscia la Notizia “.
His career as a manager began in Foligno: vocation?
“In 2004 I was the captain, we win the Serie D and, half an hour before the party in the square, the president Gampetti says to me:” Since the coach makes you play by force, from now on you will make the general manager “. I was sick, then I convinced my partner Pizzimenti to make the DS and I took a young surveyor as secretary, Ottaviani. Now one is the deputy DS of the Cremonese and the other.”
The best blow to Foligno?
From Foligno to Juventus with Agnelli …
“In Foligno we worked a lot with the young people on loan from Serie A and in particular with the Sampdor of Marotta and Paratici. Fabio in 2012 says to me:” Come to Juve and we invent a role for you “. I became DS of Juventus players on loan”.
“In the years of the” loans “we had set up a network of relationships with some European clubs to send our boys owned to” Erasmus “. In Belgium we had relations with the Zulte Waregem, to which among others we lent the goalkeeper Leali. In January 2018 Perugia wants to buy Leali and Belgi ask us for a disproportionate figure to free him. Then we end up taking De Winter, their best player.
He was also responsible for the nursery and the creator of the Next Gen: in Bruciapelo, what the most crystalline talent?
Among his football children there is also Kean.
“His real football father is Gigi Milani. I am not amazed at the Kean of Florence. It is not easy to impose where he has grown, Moise has everything to be the nine of the national team”.
Should he define lambs?
“A visionary. What is made to Juve is under everyone’s eyes. If I think of the Next Gen, for example, only its foresight has made it possible to start, between general skepticism, a project with important costs and regulatory uncertainties”.
Marotta admitted that the greatest market regret is Haaland at the time of Juventus. In Norway she went …
“It was the autumn of 2017 and we were looking for a center forward for spring. Our Scout Crovari reported this Norwegian boy who began to look out the first team of the Molde. We found the agreement on the figure, not on the formula. We invited him to Turin, in January we insisted on. I returned to Norway in June 2018, in the days of Cr7 at Juve, and after two weeks he had 4 goals in a game. Competition and price had increased.
In 2022, when she was Juventus’s DS, the young Yildiz arrives.
“It is the summer of the sale of De Ligt to Bayern and if the Germans had not taken our 16 -year -old away from us to zero within the national teams, we would never have allowed ourselves to take a young man from Bayern on a parameter. The football is strange …”.
Repented with the deal of Mary?
“No, I would resume him. Unfortunately he arrived in Turin in a difficult year inside and off the pitch. I will always thank Allegri: in the storm he never sought alibi and remained close to the club”.
How did your friendship with Allegri is born?
“Max is a man of thickness and a friend: our relationship was born when he played in Perugia in Serie A, in 1995. We did not meet on the pitch, but our crossings were more evening … (laugh)”.
His new life is Parma: what president is Krause?
“It has great vision, courage and so much determination to grow the club. We would have wanted to enjoy a little more lions, but the sale to Liverpool is a historical operation for us. In Parma I found a fair mix between the force of the property, the club tradition and the warmth of the square. There is everything to carry on an important project”.
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