Burberry presents a new line that focuses on essentials.
Under the direction of Creative director Daniel Lee The British luxury fashion house is introducing ‘Burberry Classics’ wardrobe staples reinterpreted with the brand’s signature check pattern, Burberry announced on Tuesday.
The Burberry check can be found in the colors sand and ‘lichen’ on clothing for men and women, including nylon jackets, shirts, jogging pants, but also underwear, swimwear and accessories. Decorated in the form of embroidery and appliqués Knight on horseback – Burberry’s trademark – the garments.
As part of the ‘ReBurberry’ program, which highlights the brand’s sustainable ambitions through a series of initiatives, the new line will offer additional services such as refresh, repair and upcycling services. Other areas of the program include the origin of the materials used and environmentally friendly packaging.
‘Burberry Classics’ is available in stores and on the brand’s online shop. The price for a swimsuit is 450 euros, a shirt dress is 1050 euros and a nylon jacket is 1250 euros.