From Thursday, 24th to Saturday, April 26, 2025, the Change Now Messe took place in the Grand Palais in Paris. On the occasion of the events on the first day of the fair, Fashionunited decided to focus on the speech by Hélène Valade von LVMH about strategic partnerships with delivery companies and the presence of an indigenous chief that recalled two fundamental principles in this central location of reflection.
40,000 participants: inside, 10,000 companies and 140 countries – the change Now sees itself as the trade fair, “on which leading personalities and actors worldwide: inside the change to shape a sustainable world”. In this case under the roof of the Grand Palais, for three days, from April 24th to 26th, 2025. Although the “Mode” area with 28 exhibitors: Interior compared to other industries such as health, energy, nutrition, agriculture, it nevertheless shows the commitment of the actor: inside to a circular economy.
Large industry player: Inside, the event honored the event with its presence, such as the Fédération de la Mode Circulaire (Association for circular fashion), which has been combined 300 members since its foundation in 2020 and recently published a study of the economic and ecological lever of the transformation of the sector in Europe together with the auditing and consulting company KPMG France.
Other well -known exhibitions were Kering with the “Kering Generation Award”, the Institut Français de la Mode and L’Astelier des Matières. But also start-ups such as “Save Your Wardrobe”, which brands offer the management of returns of defective products, or Prolong, the same principle, but in the form of a software rental.
Fashionunited Hélène Valade, director of the environmental development of the LVMH group and President of the Observatory for Social Company Responsibility (Orse), met on the Agora discussion round, “an NGO that unites more than a hundred companies and enables cooperation with transformation and collective intelligence”, together with Attila Kiss, CEO of the group Florence, one Italian production center for luxury brands, which is controlled by the investment company Permira (see first photo).
“Licensing Business Partners” – LVMH’s attempt to reconcile the traceability requirements of great luxury actors: Interior
“Around 60,000 small companies work in the supply chain of the luxury segment in Italy. Information from such fragmented actor: to collect inside is complex, but it is a challenge that we have to face in the area of sustainability,” explains Kiss.
“We have announced a new action plan called ‘Licensing Business Partners’ to collect data and support our suppliers: to support the inside in their ecological transformation. Otherwise you lose valuable time with dealing questions from Chanel, Hermès, Dior, etc.,” added Valade. “The second part of this new program is to share our knowledge by providing our own catalog with training on water, biodiversity and CO2 balance in the area of ’About us’.”
As an examples, she cites the fact that LVMH changes agricultural practices and animal husbandry in the area of cotton and wool through regenerative agriculture, reduced water consumption through cooperation with tanneries, invested in electrical stoves in order to reduce the CO2 footprint of glass production for perfume flacons, or work with “RETURN” to compile a system for sorting and reuse of fabric residues develop.
The circular economy is absolutely essential in the fashion industry. Circular economy means ecodesign, repair, second life. “We are at the beginning of this revolution of the circular economy. And we complete this revolution with our partner: inside,” says Valade.
Anyone who says ‘yes’ to the “circular economy” also says ‘yes’ for mutual help, love and connectedness with mother nature
The end of the first day of the change Now 2025 was characterized by the presence of Cacique Ninawa, leader of the Huni-Kui people of the Brazilian state of Acre, who took part in the discussion in traditional clothing.
“He is one of the most inspiring faces of the new generation of the keepers: inside the forest,” said the Planète Amazon Association, which organized his trip. “As the true ambassador of his people on the international stage, he is known for his uncompromising commitment to the commercialization of nature, especially against the mechanisms of the carbon market, and for his defense of the rights of indigenous peoples (compared to threats such as agricultural policy and the free trade agreement of the European Union, editor’s editor).”
This indigenous people of Amazonia is known for its rich culture, its knowledge of the Amazon rainforest and the use of Ayahuasca for spiritual and healing purposes. Cacique Ninawa spoke about the essentials without adoption: to respect nature and to help each other as humans. Actually of course.
This article previously appeared on fashionunited.fr and was used with the help of digital tools translated.
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