He had invented a revolutionary method against hair loss

Riccardo Cristilli

December 28 – 11.05am – MILAN

He died at 83 years old Cesare Ragazzientrepreneur, inventor of an innovative method for hair transplantation, iconic figure for those who grew up in the 80s and 90s thanks to a series of advertising broadcast on local television during blocks with cartoons.

Cesare Ragazzi died at the age of 83

Inventor of an innovative method against baldness, Cesare Ragazzi died of a sudden illness in Bologna on the evening of Friday 27 December. He leaves behind his wife Marta and his three children Nicola, Simona and Alessia. He was born in Bazzano, in the province of Bologna, in 1941. As a young man he was part of the band The Wanderers, but the turning point in his life came with the study of baldness problems. He thus invented a non-invasive method for applying the trichological prosthesis on the scalp using a special tape. He had called his invention a toupee with natural hair. He opened his first laboratory in a basement in 1968.

fame

“Hello, I’m Cesare Ragazzi, I’ve got a wonderful idea in my head” this slogan was very popular in the 80s, bringing success to the company Cesare Ragazzitransforming it into a cult television moment that in recent years has also been rediscovered by social media. Taking advantage of the rise of commercial television, Cesare Ragazzi has become a popular national figure, also participating in television programs such as Those who football And Word of mouth. As the years passed and society changed, his company went into crisis until it collapsed in 2008.

In the moment of maximum growth had opened 80 centers in Italy and 8 abroad. “For 40 years we had 700 salaries, but before that I suffered from hunger” he said. The company was bought by an English investment fund and in recent years, Cesare Ragazzi had patented a new type of hair system. He said he had several VIP clients such as Serie A and Serie B players, including television personalities Massimo Boldi. In 2009 the Bologna court decreed the bankruptcy of his company but the character by Cesare Ragazzi will forever remain in the hearts of kids who grew up in the 80s.



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