The analysis conducted by Aniasa and Dataforce records a positive growth trend for rental registrations in the past year, in the face of a market that, as a whole, is in slight decline. Panda and Tiguan are the most popular vehicles
Registrations in the vehicle rental sector, including cars and light commercial vehicles, confirm the positive signs that emerged in the first part of the year: the 2025 data indicate an annual growth performance in volumes, with a total of approximately 525 thousand registrations, over 50 thousand more compared to 2024 (+10.73%). However, they were the only ones that made the difference cars (+13.3%), with a positive result both in the long term (+11.6%) than in the short term (+19.25%).The sector has returned to achieving positive results, demonstrating that it plays an increasingly central role in mobility in Italy and in the acceleration of the ecological transition: compared to the first half of 2025, the long-term car rental sector has kept its growth result constant, while short-term rental has further improved the result, going from +9.06% of the first six months to +19.25% of the entire year. Some difficulties, however, for light commercial vehicles, down by 3.34%, subdued for both types of rental: -1.34% for the long term and -16.1% for the short term. These are the main data and ideas that emerge from the annual analysis of the vehicle rental sector promoted by Aniasathe association that represents the mobility sector in Confindustria pay-per-use and the market analysis company Dataforce. From January to December the rental sector registered 524,728 vehicles (+10.73%), of which 453,892 cars (+13.3%) And 70,836 light commercial vehicles (-3.34%). The rental share of the entire market reaches 30.6%: in the car sector the share is 29.55%in the work vehicles sector it rose to 39.57%.
the most rented vehicles
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In the final ranking of 2025 the Fiat Panda remains the most rented model in the long term, with a total of approx 19,400 units from January to December (+2.2%), with a wide gap on the other models: if we look at the fourth quarter alone, however, the first position was conquered by Volkswagen Tiguanwhich was second at the end of the year, growing in long-term rental registrations 25.9%. The list is completed by BMW X1 (+15.8%), the Renault Clio (+42.6%) and the Peugeot 3008 (+92.6%). Among light commercial vehicles, the most rented model remains Fiat Doblowith registrations almost doubling (+81.6%), followed by Fiat Ducato (+8.9%), Ford Transit (-7.4%), Fiat Scudo (+39.9%) And Ford Transit Custom (-10.9%). In long-term rental, comparing the market shares of rental to private individuals and that to companies in 2025 with the previous four full years, we note that the share of private individuals has been decreasing starting from 2021: by four points in 2022, and then falling again by 4.4 points in 2023, reaching a market share of 14.4%. A first sign of recovery was instead recorded in 2024, with a rise of 2.3 points up to 16.7% of altitude. This year the share of private individuals reached 20.9%returning to approach 2021 levels. Almost 80 rentals out of 100 in 2025 will still remain the prerogative of corporate customers. The rental data to companies has always increased in share until 2023, while starting from 2024 it settled at slightly lower levels. Below, the detailed numbers of long-term rentals in 2025, starting with cars:
- Fiat Panda – 19,408 rentals
- Volkswagen Tiguan – 13,683 rentals
- BMW X1 – 10,412 rentals
- Renault Clio – 8,178 rentals
- Peugeot 3008 – 8,132 rentals
For commercial vehicles instead:
- Fiat Doblò – 13,494 rentals
- Fiat Ducato – 6,837 rentals
- Ford Transit – 3,932 rentals
- Fiat Scudo – 3,207 rentals
- Ford Transit Custom – 2,474 rentals
short term rental
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In short-term rental, the preferred car is the Byd Seal Ua model that wasn’t even in the rankings in 2024 because it was being launched in Italy. In second place is MG 3 (just launched in 2024) followed by Fiat Panda (-7.1%), Peugeot 208 (+379.4%) And Fiat 600 (it was also practically absent in 2024). In the commercial vehicle sector, in short-term rental theIveco Daily (-28.5%) maintains the lead, followed by Fiat Ducato, Byd Etp3, Toyota Proace City And Ford Transit. Below are the numbers in detail, starting with the cars:
- Byd Seal U – 5,635 rentals
- MG 3 – 5,482 rentals
- Fiat Panda – 4,669 rentals
- Peugeot 208 – 4,439 rentals
- Fiat 600 – 4,371 rentals
For commercial vehicles instead:
- Iveco Daily – 1,582 rentals
- Fiat Ducato – 938 rentals
- Byd Etp3 – 482 rentals
- Toyota Proace City – 379 rentals
- Ford Transit – 376 rentals
power supplies: plug-ins run
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In long-term car rental the most widespread fuel supply in 2025 is the a gas (including mild hybrids) with a share of 41%. In the fourth quarter, however, they lost more than four and a half points compared to the same period last year. A very evident decline, however, for the Diesel: -19.9% (again including mild hybrids) throughout 2025, which have reduced their market share below the 28%with a volume of less than 100 thousand units, while last year they constituted the most widespread supply in the sector. The hybrids full And plugins in 2025 they have cumulatively reached 22.6% of the long-term rental market. In particular, full hybrids remained stable compared to the market growth rate (the general average was +11.6%), while plug-in hybrids have instead been the protagonists of an unprecedented advance: +97.8%reaching a market share of 12.9%. Electric cars continue to grow significantly in long-term rental, recording an increase of 39.4% in 2025. The share of Drink in long-term rental it is now around 7%against that of the total market traveling to 5%. The cars at gas I’m growing (+113.5% in 2025) but still remain confined to negligible volumes and market shares (just over1.5%), contrary to what happens in the private market. In light commercial vehicles, the Diesel it remains at percentages of absolute value: it exceeds the82% over the entire year, but the downward trend is evident (it has lost seven points from 2024). Commercial vehicles a gas they went back to8.5%. Full and plug-in hybrids are worth little more than 2% Of market shareso they are almost non-existent: approx 1,500 registrations totals from January to December (1,277 full hybrid, 206 plug-in hybrid). The vehicles electricalfinally, they started to run again in the second half of the year, after the marked decline in the first half of the year. The result for 2025 is therefore very positive: +86.7%. This year they were license plated 3,472 Drinks. The market share of electric commercial vehicles is around 5.6%. Below are the numbers in detail, starting with the cars:
- Petrol + Mhev – 142,354 rentals
- Diesel + Mhev – 97,055 rentals
- Plug-In Hybrid – 44,901 rentals
- Full Hybrid – 33,602 rentals
- Electric – 24,177 rentals
- Gas – 5,317 rentals
For commercial vehicles instead:
- Diesel + Mhev – 51,767 rentals
- Petrol + Mhev – 5,341 rentals
- Electric – 3,472 rentals
- Full Hybrid – 1,277 rentals
- Gas – 451 rentals
- Plug-In Hybrid – 206 rentals
Short term rental
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In short-term rental, gas (below 44% share in the fourth quarter, but at 58.2% in the 12 months of 2025), Diesel (14.7%), full hybrid (11.9%) And plug-in hybrid (9.4%) share almost the entire car market. Registrations of petrol cars in short-term rental are growing (+12.3%), those of diesels dropped by 39.2% in the year. Among light commercial vehicles, short-term rental highlights an almost obligatory choice towards diesel: the82.2% of market share, absolutely in line with that of long-term rental. Not even there gas is taken into consideration by this channel, with a share even slightly higher than three points. Hybrids ea gas are practically unknown in this channel, while those Drink they are now becoming the only alternative to diesel. Below are the numbers in detail, starting with the cars:
- Petrol + Mhev – 61,993 rentals
- Diesel + Mhev – 15,607 rentals
- Full Hybrid – 12,650 rentals
- Plug-In Hybrid – 10,033 rentals
- Electric – 4,146 rentals
- Gas – 2,057 rentals
For commercial vehicles instead:
- Diesel + Mhev – 6,841 rentals
- Electric – 882 rentals
- Petrol + Mhev – 281 rentals
- Gas – 253 rentals
- Plug-In Hybrid – 58 rentals
- Full Hybrid – 7 rentals
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