Canada Goose Holdings Inc. reported mixed financial results for the second quarter of fiscal 2026. These reflect strong implementation of the direct-to-consumer (DTC) strategy. However, due to planned seasonal investments, the company suffered a short-term net loss.
Total sales for the quarter increased by 1.8 percent to 272.6 million Canadian dollars (167.15 million euros). The main driver was the DTC business, whose sales increased by 21.8 percent to 126.6 million Canadian dollars. This growth, which included a like-for-like sales increase of 10.2 percent, compensated for the decline in the wholesale business.
The company reported a net loss of 15.2 million Canadian dollars, which equates to a loss of 0.16 Canadian dollars per share. The decrease was primarily due to a planned increase in selling, general and administrative (SG&A) expenses related to store operations, retail network expansion and marketing campaigns for the Fall/Winter 2025 collection ahead of the peak season.
Dani Reiss, Chairman and Chief Executive Officer (CEO), confirmed the company’s strategic direction: “Our second quarter results reflect strong DTC performance and positive like-for-like sales growth – clear evidence that our strategy is working,” explained Reiss. He added that the company is “heading into peak season with confidence.”
To strengthen its brand positioning, Canada Goose moved its Paris store to the Champs-Élysées. The company also deepened its commitment to Asia Pacific by collaborating with new global brand ambassador, actor Hsu Kuang-Han. At the same time, inventory was reduced by three percent and net debt was reduced to 707.1 million Canadian dollars – a sign of disciplined working capital management.
Canada Goose also announced the resignation of Stephen Gunn from the board of directors. Gunn, who had served on the board since 2017 and was a member of the audit committee, resigned from his position. To ensure the strength of the company’s governance, Independent Director Belinda Wong has been appointed to the Audit Committee and appointed as “Financial Expert to the Audit Committee” effective October 1, 2025. Following Gunn’s resignation, the total number of board members was reduced from ten to nine.
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