BRunello Cucinelli It has always been an entrepreneur who puts at the center of all humanity and humanism. In these days he has decided to contact the younger generations with a heartfelt appeal and an exhortation.
Solomeo, April 28, 2025
Or my dear young people,
your humanistic revolution turns the heart to the future, but looks to the pastand from the past he learns that many important men, over the centuries They criticized those of your age with severe words.
Priest of ancient Egypt: Our world has reached a critical stage, our kids no longer listen to their parents, the end of the world cannot be far away.
Incision on a clay vase in ancient Babylon (5000 years ago): this youth is marched deep in the heart. Young people are evil and lazy. They will never be like the youth of the past. Today’s young people will not be able to maintain our culture.
Hesiod: There is no hope for the future of our country if today’s youth will take power tomorrow. This youth is unbearable, without restraint, terrible.
Socrates: Our youth loves luxury, it is rude, he burns the authority, has no respect for the elderly. Today’s children are tyrants, they don’t get up when an old man enters a room, they answer parents badly. In a word they are bad.
Seneca: (Youth is) dedicated to pleasures and infiacitted by the corruption of an era marked by Luxuria. The thick toilet picture of these debst young people closes with the consideration that: they, born weak and chosen, do not safeguard their chastity and undermine the others.
Sant’Agostino: The scourge of youth is dangerous, because young people come on with passions, swell with hopes, they consume themselves in pleasures, but theirs is a hope of desperate, hope of things that perish, which stimulates passion without satisfying it and makes unable to bear the comparison with the truth.
Boccaccio Attack the “modern young people”, vain, without modesty and “regretted by too many delicacies”.
Brunello Cucinelli (Press Office)
Brunello Cucinelli: “Young center of the world”
Or my young diletti,
Every day I think of you as in the center of the world; When I was a child my eyes were fixed on my parents, and from their actions, in the early years, I learned the rules of life, those rules that instinct, according to nature, had not been able to give me.
I look to you, young people, and I see you in the past time and in Tempus Novum who is about to arrive.
We have to feed on hope, but this alone is perhaps not enough, and then we must also put the action into practicelike a sort of humanistic revolution illuminated by memory, and fixes on tomorrow, why The future is a promise, and the gift that awaits uswho awaits you, women and men of tomorrow, we must desire it; The values are needed, which give meaning to life.
For tens of centuries we have had values that today are sometimes questioned; There is talk of change, There is talk of adaptation to change as the only way to be happy; But it is also true that the values are still part of the human condition, and for this reason they have residence in the eternal. Certainly without them the Tempus Novum which awaits us would become a vain chimera; Ancient philosophers told us that theA happiness is not a right, but a legitimate desire to aspire to, an end that can be reached with the harmony of the heart and mind.
If there is a part of life where the values are born this is youthwhen every feeling, every daring, every passion is one with the amazing vigor of nature, the one that gives us the fiery sunsets, the sublime aurors, the wind, the sun and the scent of a thousand and a thousand flowers that arise spontaneously in the fields who knows which part of the world.
I see you, or young, like one of those flowers, you too full of vigor, fragrant of your dreams and distant horizons that your soul lives. Youth seems to me the most enchanted place and the more ferace; Every memory of those times is imbued with some excess of meaning that today as soon as I perceive in special moments; But I know that nothing is more as before, when in the imagination a simple boat carved in the wood became a steamer that crossed the ocean, and that piece of wood meant much more than its shape and matter.
Sometimes it is seen around us like a bad soula lack of desire, but Plato, in the poetic myth of Poros and Penia, parents of Eros, told us with enchanted words that desire is the son of the lack. Loving seems to me a sublime condition, but if you want me to live for a long time, make sure to miss the person you love a little.
Young engine of thehumanistic revolution
I don’t know, or my dear young people, if these words cares about your soul, But if you want to want the new time, if you make it real and aliveyou will have to live it with that measure that the Greeks have taught us, gradually, respecting him as children of the creation, so he will not burn in the wind, but will live forever; All this, I am convinced, cannot happen without one humanistic revolutionand you can be the engine.
Remember that the school, for you, is a privilege, because until a certain age it educates you, and then instructs you; be grateful to the school, which takes you near the booksand even those, to desire them, it is good that they are missing a little, and they will love them more if to read them we will have to go to look for them in a library, perhaps take them on loan, and we will keep them with the utmost care, because we will soon have to return them.
A library, said Adriano Emperor, is like a granary of the soul; Feel, or young people, of that wheat, live the library not as a deposit of knowledge, but as a generator of knowledge; From those books the dream of one can arise humanistic revolution.
Aristotle said that the mind does not open if the heart does not open before: Then you, just you, who live in every part of the vast world where I imagine, you who today suffer for a certain bad soul, armed with the dream, brotherhood, mildness, measure, and with these kind weapons, please, become actors of one humanistic revolution time to Tempus Novum.
My dear young people, please, denote those essays, which were perhaps weak in the reflections you read; Rather, be the mirror of another reality, which I see, and not only me, that of young people full of love, symbols of life, boldness, caskets of precious stones, an expression of nature that proceeds continuously by creating, in need of something that only us parents, grandparents, and adults, we can give you: a listening, a word, a caress; These things are the nourishment of the soul.
Brunello Cucinelli
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