In the spirit of a comprehensive omnichannel strategy that combines online and offline experiences, the Stuttgart clothing retailer Breuninger has redesigned its online shop and given it a new design.
The design language was modernized and the product images enlarged, which now dominate the appearance. The technical implementation of the redesign as well as the content and storytelling were carried out internally by Breuninger.
“The Breuninger signature orange has now also been transferred to the digital world and, together with the distinctive Breuninger “B”, has moved to the forefront of the navigation bar,” reports the clothing retailer on LinkedIn.
Redesign of the online shop throughout Europe
Breuninger is currently active online in ten countries – apart from Germany, also in Switzerland and Austria, the Benelux countries, Poland, the Czech Republic, Italy and Spain – whose online shops can all be seen in the new design.
“With the redesign of our online shop in all ten national markets, we are putting the Breuninger brand even more in the spotlight and are now presenting our online shop breuninger.com in a new, more modern design – for even more inspiration and fashion & lifestyle,” comments Breuninger CEO Holger Blecker.
The customers and partners like it, as the comments on LinkedIn show. “Looks very good, we are grateful to be a successful partner. Continued success and fun at work,” says Patrick Stupp, CEO and founder of Rich & Royal – Peter Stupp Design Mode.