G-Star Raw has Rushemy Botter and Lisi Herrbrugh, the creative duo and the designers: inside the Dutch fashion brand Botter, appointed his new creative director: inside. This was reported by Business of Fashion (BOF). The duo has been working on the reintroduction of the “RAW Research” line and the main collections for men and women since last year. In January you will present your first collection at the Paris fashion week.
Work at G-Star and Botter
In addition to their work for G-Star, Botter and Herrbrugh remain active with their own label Botter. However, they confirmed to BOF that the brand will not be represented on the fashion weeks for the time being. Botter was founded in 2017 and opened the Berlin Fashion Week in 2018. The label is known for its Caribbean influences and has won prices such as the Hyères Grand Prix and the Andam Fashion Award. In 2018 the brand was among the finalist: inside the LVMH Prize. Between 2018 and 2022 the duo at Nina Ricci was creative.
New step for G-Star
G-Star was founded in 1989 by Jos van Tilburg. In 2023, the brand came into the hands of the US Brand Management company WHP Global, which also holds shares in Rag & Bone and Vera Wang.
Botter and Herrbrugh are the first creative director: inside at G-Star since Aitor Throup’s departure in 2018.
Fashionunited asked G-Star for more information.