Cycling is in vogue, Boss has recognized this and is presenting three partnerships.
The brand of the Metzingen-based fashion group Hugo Boss will be the new sponsor of the Tudor Pro Cycling Team, Boss announced on Wednesday. The Boss logo will appear on the sleeves of the Swiss cycling team’s jersey. The label also works with the bicycle specialist BMC and the bikewear supplier Assos of Switzerland.
Also in the cooperation with BMC, Boss sponsors a team – a group of the Swiss bike brand that will compete in the Mountain Bike World Cup. The partners also developed a joint bike with Boss branding, which is limited to 40 pieces and will be available in selected Boss stores starting this month.
Boss mt Assos worked together for the right look on the bike. The 24-piece lifestyle and performance collection focuses on pieces such as shorts, jerseys and windbreaker jackets for men and women. There are also accessories such as socks, gloves and bags.