The fashion brand Blutsgeschwister has moved into larger premises in Hamburg’s Schanzenviertel.
On Wednesday, the company announced the opening of its new concept store at Shoulder Blade 37/39. This has an area of 180 square meters, of which 130 square meters is the sales area. It replaces the previous store on nearby Sternstrasse, whose sales area was 110 square meters. The clothing provider has not only expanded, but has also moved to “the more heavily frequented side of the Sternschanze,” according to a statement.
Karin Ziegler, the founder and head of design at Blutsgeschwister, explained the step. “By moving to Shoulder Blade, we are consciously positioning ourselves in an environment that fits our brand DNA: colorful, creative, lively and with a strong community,” she explained in a statement on the occasion of the opening. “We are really looking forward to welcoming our Hamburg customers to this special store.”