THEor last October, Margot Robbie had presented herself in the parterre of Chanel with a sophisticated denim outfit, loose hair and a parting in the center that highlights light lighter locks on the frame of the face. The perfect image of a contemporary blonde: bright, natural, sophisticated without being constructed. Which immediately set a trend and is now the queen color of Winter 2025.
Margot Robbie’s color is new again
The new bombshell hair look of the Barbie star is the hair trend which illuminates the current cold season. This is confirmed by an article published by journalist Shannon Lawlor for Who What Wearwhere he talks about his experience in the salon Jacob Schwartz. The great magician behind this hair quickly became a real reference model.
The secrets of the star colorist
The article reveals the key steps of the technique. Schwartz (who also counts Sydney Sweeney and Bella Hadid among his clients) works with the precision of a craftsman. Start by distributing ultra-fine babylights on all lengths, an approach that allows a diffused and multidimensional light, avoiding the flat or uniformly lightened effect.
Paris: October 2025. Margot Robbie at the Chanel Womenswear Spring/Summer 2026 show. (Photo by Stephane Cardinale – Corbis/Corbis via Getty Images)
Subsequently, rinse in sections (starting from the one you started with, for example the back and then the rest) to control the development of the blonde and protect the most delicate areas such as those around the face. But there is also an original passage: «I remove the discoloration with a cold, damp towel, so that the rest of the product can continue to develop without overtreating the thinner areas» explains.
Once the initial phase is complete, Schwartz proceeds with adrying rough drya brushing, and then freehand paints some balayage strokes where more brightness is needed. That is, on the sides of the face, starting from the cheekbones down. After that, all that’s missing is the gloss treatment.
Favorite haircare products
The other technical secret is the careful and meticulous use of quality hair care products which protect the hair bonds. Especially technology bond-strengthening and restoringwhich Schwartz uses with specialized signature systems Olaplex.
Margot Robbie in Los Angeles in August 2025. (Photo by Emma McIntyre/WireImage Getty Images)
“Without this protection,” says Schwartz «a chemical transformation like this would ruin the hair, making it easily breakable».
The result is a lively, sophisticated blonde, capable of blending naturalness and intention. It is a color that breathes and changes mood together with those who wear it. Always maintaining that soft luminosity that frames the face lightly. The hair, full and flowing, is thus transformed into a style accessory, a gesture of freedom rather than vanity.