The German shoe brand Birkenstock does not seem to get enough of the Bollywood seat Mumbai and India: It was only in April last year that she opened her first Indian flagship store on the iconic Linking Road in Mumbai, a popular address of international and local brands such as Puma, Levi’s, Benetton, Raymond and Anita Dongre. More business in Mumbai and other Indian cities followed; Three other planned branches in Mumbai are now bringing the number of Indian shops to a proud 50.
“For Birkenstock, Mumbai has repeatedly emerged as a market with high potential, which reflects the growing preference of consumers: in the inside for high -quality, comfortable fashion,” says a message for choosing a location. The extensive branch network is intended to serve the growing demand and at the same time provide a regular customer: inside and Neukund: offer easier access inside.
Presence in the most important shopping centers in the city
After the independent business on the Linking Road, Birkenstock is now moving to the city’s shopping centers; The new shops are in the most popular malls in the city: Phoenix Palladium is not only one of the city’s largest shopping centers, but the country; Phoenix Market City is a joint venture from Phoenix Mills Ltd. and crest ventures pvt. Ltd. And Sky City Mall from Oberoi Realty, who only opened at the beginning of the year, is the youngest shopping center in the city, directly with access to the metro.
The new shops reflect the global retail identity of Birkenstock, which describes the brand as “clear, modern and craftsmanship”. Each business offers the latest spring/summer collection with cult models such as Arizona, Boston, Giza and Madrid. There are also seasonal highlights and new material innovations. The business in the Phoenix Palladium also presents the highest quality Birkenstock 1774 collection.
In addition to the three new mall locations and the flagship store on the Linking Road, Birkenstock is represented in three wide shopping centers (R City Mall, Nexus Seawoods Mall, Infiniti Mall Malad) and in the international airport terminal T2.
“From the opening of our flagship store in Mumbai to our eight locations in the city, it was an extraordinary journey. The dynamics that we experience in Mumbai reflects both the worldwide attraction of the brand and the developing retail landscape of the city. India, in the message.
Whether this means that birchstocks soon sparkle on the feet of Bollywood stars like Shah Rukh Khan, Aamir Khan or Priyanka Chopra? You can be excited.