On Friday, positive business signals from the US sports article group Nike also inspired the shares of the two German rivals Adidas and Puma.
The Nike papers rose by almost 10 percent in pre-exchangeable US trade. This would correspond to the highest level in regular trade in more than three months.
For Adidas’s shares, the Dax leadership went up to EUR 3.8 percent to EUR 199.40 after they had slipped to a low since April the day before in an overall positive market. For 2025 there is still a minus of around 16 percent. Puma recently won 4.8 percent on Friday to 23.16 euros and rose to a high since the end of May. Since the beginning of the year, the course balance with minus 48 percent has still been extremely weak.
Nike made an investor: Inside hope that a trend reversal for his weak development has become apparent. In addition, the company wants to gradually compensate for the high additional costs due to the US tariffs on imports from production countries. The customs topic has been in the industry for a while. The sporting goods giant also had to deal with sales declines at the end of its fiscal year 2024/25. However, these did not fail as strongly as feared in advance.
For the first business quarter, Nike only expects a decline in the middle single -digit percentage range after the proceeds had recently fallen in double digits. Analyst: Inside had expected a significantly weaker sales goal. The Americans remained a concrete outlook on the new financial year: inside because of the uncertain location, for example through US customs policy.
With the analyst: Nike’s news was well received inside. Results, outlook and signals have strengthened their trust enormously that the optimal scenario would slowly become a reality, noted Krisztina Katai from Deutsche Bank Research. The negative trend of results finally seems to be over.
Randal Konik from the Jefferies analysis house also evaluated the development positively. The competitive pressure is deceptive that Nike cuts off better and in the future it will be easier to exceed the comparative figures.
Matthew Boss from the US bank JPmorgan coated his results for the financial years 2025/26 and 2026/27, but trusted Nike an average of 20 percent by annum between 2026 and 2029.
“The worst is over,” wrote Lorraine Hutchinson from Bank of America. It already expects a return to the growth path in the second half of the year.