Sisley K, the new Benetton Group project, celebrates its debut.
Sisley K is a new premium line designed in Seoul of the Sisley brand belonging to the Benetton Group, the group said on Monday. The collection is intended for a female audience with a modern and demanding style.
With the new project “The brand brings the soul of Korea to Europe, which is the second most important market for the brand and where Sisley is an important player with regard to market recognition and economic value,” explains management in the communication.
The collection, which is available from April 18 in the new store in Via Frattina in Rome and on the brand’s website, includes bags, jackets, Bermudas and T-shirts. The black blazer costs 249 euros, the T-shirt 69 euros, the Bermudas 129 euros and the long rock 179 euros.
South Korea is important for Benetton Group, which operates around 300 sales outlets in the country
Sisley K was designed by a team of Korean and is aimed at young women with a refined and distinctive look. Due to a mixture of urban aesthetics and demanding minimalism, the clothing convey a fresh, dynamic and sophisticated image that is in harmony with the new global aesthetic codes.
“The Kollection is part of a new Benetton Group strategy,” emphasizes Veneto’s company. “South Korea is a very important market for the Italian fashion company, which is represented in the Asian country with around 300 sales outlets of its two brands, United Colors of Benetton and Sisley, who are a reference point for the fashion -conscious consumers and stand in harmony with the international trends”.
Recently, Claudio Sforza, Chief Executive Officer (CEO) of Benetton, spoke publicly about the company from Veneto and emphasized that the renovation was scheduled.
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