NThe now imminent holidays, the beauty does not stop. Indeed, the many beauty events leave behind the very hot cities for move to Marine, Pieds Dans L’Eau. All the appointments not to be missed in the Beauty Agenda of July 2025, for a beauty agenda with a holiday climate.
The Beauty Agenda of July 2025
Guerlain Plage, the exclusive experience at Alpemare in Forte dei Marmi
In the frame of the exclusive Alpemare of Forte dei Marmi, the Parisian maison opens the first Guerlain Plage. In immaculate curtains, you can know the Deluxe world of the maison following The Guerlain Experts on an exclusive sensory journey. On the one hand you can know the 22 Eau de Parfum collection Art & La Matière and the collection Aqua allegory.
Next, the skincare area to try the collections Orchidée Impériale And Abeille Royalefacial treatments that have become iconic and that repay the skin thoroughly. Without forgetting the make -up corner with its iconic collections, between terracotta, the famous land, the first personalized Rouge g lipstick and the new Balsami Kisskiss collection.
Furthermore, In the months of July and August, every Thursday and Friday, it will be possible to participate in exclusive Masterclass guided by Maison’s experts. Reservations can be made on site or at 05841811042 and via WhatsApp at 3391857175.
We die lounge, moments of relaxation at the Bagno Annetta of Forte dei Marmi
Versilia also chooses We have, the scientific dermocosmesis brand, which for the summer chooses the exclusive Bagno Anneta in Forte dei Marmi For the Moen Summer Experience. Inside the spaces of the bathing establishment, it will be available from the first weekend of July and for the whole month we are lounge where It will be possible to know and try the brand’s treatments.
Furthermore, from Friday to Sunday, you can perform an epidermal check upan accurate analysis of the skin with it Skin Analyzer which will then allow you to receive a kit of customized products based on your needs. Bookable at the reception of the bathroom spa, they are then also available Exclusive body and face in the cabin treatments.
«For Miamo, the comparison and conversation with the final consumer are fundamental: only by listening to the real needs of each one can we offer truly effective and personalized skincare solutions. This collaboration with Bagno Anneta makes me particularly proud because it allows consumers – from whose listening we have always moved and cultivated the key principles of our company – to continue their own path of skin care also with professional treatments, in Forte dei Marmi “said the Dr. Elena Aceto di Capriglia, Co-Founder and President of Miamo.
The Summer Tour for the Italian beaches of Essence and Catrice
July is also the month of the Summer Tour of Essence and Catrice who will touch 12 seaside resorts around the country. Two cargobikes will be the focal point where you can get in touch with both brands. During Some stages of the Tour Beach Party at sunset, challenges and limbo and Hula Hoop games will move the days.
The stages are: Viareggio (2-3 July), Riccione (5-6 July), Cattolica (7 July), Cesenatico (8-9 July), Salerno (11-12 July), Gallipoli (14-15-16 July), Bari (18 July), Corigliano-Rossano (20 July), Tropea (22-23 July), Messina (25 July), Marina di Ragusa (27 July), Cefalù (29-30 July).
Yepoda lands in Milan with its first world flagship store
Meanwhile in the city, Yepoda, Korean skincare brand has chosen Milan for the inauguration of its first world flaghip store. Located in the heart of the city, The Yepoda Haus hosts the whole world of the brand, to discover.
Are provided personalized consultancy that will allow you to discover their beauty routine, in addition to the possibility of enjoying some relaxation in the vegan bar it proposes Korean sweets and drinks. There are also many exclusive gadgets signed by Yepoda, including the exclusive Milan Scrucie. In addition, Uun Photo Booth in Korean -style, an inevitable element in each Yepoda store, will allow visitors to take photos and recreate an angle of Seoul in the heart of Milan.
The store is located in via Mercato 28 and is open every day from 10 to 20.
Bthe B, the Korean pop up of 10 Corso Como
Saturday 5 July, the Korean innovative concept BTHE B arrives for the first time in Milan with “K-Vibe from Seoul”, a pop-up open to the public from 10 to 19 at the spaces of the iconic concept store 10 Corso Como. The initiative will be inaugurated on Friday 4th July with the presence of the mayor of Seoul, anticipating the opening to the public.
Bthe b is the abbreviation of “Be the beautiful “, a concept born more than a simple retail space, but but A cultural and beauty hub who invites a new perspective to take care of himself and on the enhancement of inner beauty. The brands waiting for you? A mix of beauty and fashion, with An exclusive selection of Korean brands which are distinguished by innovation, quality and creativity.
For example Villa Erbatium, the perfume brand that created “Scent of Seoul”, the official fragrance of the Soul Metropolitan Government; Benton, P.Calm, Nolahour, Round.Lab, Vancleo, Josephandstacey, Numbering, Bsrabbit and Duckdive, whose products will enrich the set -up by offering an even wider and more engaging overview of the Beauty and Fashion Korean fashion industry.
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