Baldessarini will be presenting itself to the trade audience in Hamburg in February.
The German menswear specialist has opened a temporary showroom that can be visited until February 16, Baldessarini announced on Tuesday. The exhibition location is in Hamburg’s Speicherstadt.
In a presentation area of 120 square meters, the brand invites buyers to discover its FW24 collection. As already in Flagship on Berlin’s Kurfürstendamm as in previous pop-ups implemented, the conceptual design of the sales area is also of great importance here: in the style of the New Hollywood era of the 70s, terrazzo stone is the main element, light bronze and glass details round off the interior.
The opening in Hamburg follows a few months after the takeover of Baldessarini and other brands from the former parent company Ahlers Röther Group. Grischa Gladen subsequently took over the position of Brand Director of New Baldessarini GmbH and replaced Florian Wortmann as Managing Director. However, the FW24 collection was created under his direction.
“It is really important that we accommodate our customers and the trade press from the north and provide an exchange platform within reach,” said Gladen. “Through this pop-up showroom we want to underline the importance of the area for us. Hamburg is an important hub for the northern region and our pop-up showroom should also provide this region with a tactile experience when shopping. Together with our new Area Sales Manager Stefan Dalbke, we are looking forward to welcoming many customers over the two weeks.”
The showroom is open until February 16th in the coworking building Office One at Sandtorkai 27.t.