TOeven if you arrived in mid-October a little rumpled, still in sandals and a t-shirtwe newspapers, implacable, have reasoned according to our strategic plan for the new season: fashion dossier at the beginning of August, followed by the accessories preview, at the end of the holidays the inevitable “Return to the office” with work suits and then Designers’ ready-to-wear in September, bags and shoes in October.
Now, after much study and preparation, it’s time for shopping, to each their own. Without mistakes. While a new war front has opened up, inflation is beating cash, mortgages are skyrocketing, the s/s 2024 fashion shows have confirmed that the “quiet luxury”, subdued luxury, discreet elegance, the “well made and durable”, will still accompany us in the year to come.
“Tailoring” will be the key word until fashion realizes that we are getting bored and changes everything, an instant before us with one of its formidable twists.
Danda Santini director of “iO Donna” (photo by Carlo Furgeri Gilbert).
Result? Excesses and extravagances removed because this is not the timeeliminating too naked or too short for those who are not young influencers, downsizing the “evening” look, prevalent on the catwalk, because our life, alas, is above all daytime (in the evening we collapse on the sofa), reasoning with good taste which is often contrary to good fashion, but avoids costly slip-ups, these are the few certainties in a world that has few.
Softness will win with its corollary of large coats (pleasant as plush) and very long and with supersoft knits (like a hug); as soon as possible it will be worth showing off multicolored fake furs (will we go below zero?), padded bags (see above), pastel colors (cleared by the queens).
It’s time for shopping for autumn-winter (illustration by Cinzia Zenocchini).
For special evenings we will manage with dignity with a few artfully pinned feathers, a bit of well-placed transparency and discreet flashes of sequins, lurex or crystal.
But there will be a hard side made up of angular jackets, pointed shoulders, lots of black and concrete greyan absolute pure white in winter, sturdy moccasins and tank boots.
The suit confirms itself as the most versatile style ally for all sizes and all ages and also in all nuances. Colors to break up: red, bottle green, the burnt tones of autumn, chocolate brown or orange, a long-term bet because it will explode next season.
Long-time fashionistas suggest choosing two colors, well-matched but not banal (chocolate and light blue, tobacco and black, orange and red), and to limit yourself to buying by color, the infallible secret of a quick and successful look already in the early morning and of a suitcase that can be easily combined when travelling.
We advise you to browse issue 42 of I Woman and the special “Shoppable” on the site, because giving yourself a gift is an innocent pleasure. More and more indispensable in difficult times.
Go to the Shoppable special
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