The list of fashion companies that have ceased operations in Russia is getting longer and longer. Authentic Brands Group and OTB have announced that they will cease commercial activities in Russia following the Russian invasion of Ukraine.
“Over the past few weeks, we have been working closely with our partners to close all of the brand’s stores and suspend e-commerce activities in Russia,” Authentic Brands Group said in a statement Monday Partners suspended immediately. In other cases, the suspension took longer to take effect due to contractual issues.” As of last Sunday, all activities of ABG’s branded stores and e-commerce in Russia have been suspended. The Authentic Brands Group includes the brands Volcom, VanHeusen, Reebok, Juicy Couture, Herve Leger, Forever 21 and David Beckham.
Italian fashion group OTB has also suspended its business activities in Russia, according to a statement shared by fashion house Viktor&Rolf. Along with Diesel, Jil Sander, Marni, Maison Margiela and Amiri, Viktor&Rolf is part of the OTB Group. “OTB together with all brands of the group stands for peace in Ukraine. Although OTB does not have its own stores in Russia, it has ceased all commercial activities in and to Russia.”
This translated post previously appeared on FashionUnited.nl. Translation and editing: Karenita Haalck