On December 15, 2024, at the Broadway Theater, on Corrientes Street, there was a show with exhausted entrance: “The Mass of Gordo Dan.” But it was neither the lights nor the smoke nor the choirs that caught the attention of this magazine that night, but the location of two people among the seats of the front row. Augusto Marinimedia entrepreneur and sanitary apps, he was sitting next to Santiago Caputothe most relevant and armored advisor to the government of Javier Milei.
There were few: Marini and Caputo sharing a show with libertarian aesthetics and winks to Gamer culture. That image, which looked like a color fact, began to collect another sense half a year later, on June 22, 2025, when Marini met in an office with Máximo Kirchner. It was after the national deputy and son of Cristina Kirchner was interviewed with Tomás Rebord. The encounter was brief -we think a coffee -but enough to shoot the questions: how does someone have direct arrival to two policy actors who do not cross or mistake? What does Marini have to sit with Caputo in December and with Máximo in June?
The answer is less ideological and more structural: Marini is the owner of two streaming signals With diametrically opposite editorial lines. On the one hand, Blender, which functions as a channel for networks of networks and a place where Kirchnerism has some degree of presence. On the other, hell, a channel with more conservative aesthetics, where speeches “antipro -” and the voices of the Milei government circulate. Marini does not seek to cross. It seeks that each one work on their side and invoice in parallel.
Changes
Since mid -2025, Marini decided to stop operating from the shadows and take the complete reins of Blender and Cajo. Until now, it had been handled in the background. It was the silent capitalist, the one who financed without appearing too much. But something changed. At the beginning of this year, Marini closed the purchase of the participations that were still in the hands of the founding partners. To Sebastián Tabakman, linked to the assembly of Fuckand Diego Abatechola, one of the initial drivers of Blenderbought their parts and ran them definitively from the board. It was not just an economic issue: it was a movement of power. Marini wants to exercise more editorial and operational control over the channels that express – each other – the voices of the two main political tribes of the country.
Cajo is the flagship ship of libertarian discourse, with anti -system aesthetics, conducted by the provocative Daniel “Gordo Dan” Parisiniwhich continues as a partner. Blender, on the other hand, maintains a more sophisticated style, linked to the world of digital progressivism, with figures such as Tomás Rebord or Guillermo Aquino. But both channels – despite their ideological differences – share a logic: they are owned by the same entrepreneur, who now wants to mark the course more clearly. In terms of political streaming channels, Blender and Carajo total more than 21 million views per month on YouTube. Much ahead are Olga and Luzu with more than 40 million views each. But if a cut on policy streamings were made, they exceed their competitors such as gelatin, neura or zenith.
Instead of the outgoing partners, Marini incorporated people of its maximum confidence and with direct links with the Judiciary and Political. One of the new names is Enrique Saraví O’Keefe, lawyer and operator of Fuste, partner of former Buenos Aires Justice Gustavo Ferrari, one of the main legal shipowners of vidalism (if it ever existed). The other important landing is that of Ruth Hang KuchenManfred’s sister, also Ferrari’s partner and Marini’s personal friend. Ruth comes from the corporate world. With these incorporations, the entrepreneur not only consolidates the administrative structure of their streaming platforms, but also strengthens their links with sectors of justice, politics and business. It is no longer only two content channels: it is a machinery that articulates media, public relations, judicial lobby and access to high -level policy.
The year 2025 thus marks the beginning of a new stage. Marini will have a more direct control over the editorial line, the hiring of figures, the commercial agreements and, above all, on the strategic use of Blender and Cabajo as political positioning platforms. Each channel has its audience, its influencers and its narrative. But both are in their folder. Polarization pays little economically, but much in networking. When you need, use them to approach politics, which is where the real business is.
An example of this is that Marini today has its great source of income elsewhere: Alegramedan application to administer health systems that became indispensable in the province of Misiones. What the app does is not less: assigns shifts, organizes medical records, monitors benefits, controls health centers. All digitized. Who hired this system? The Park of Health Foundation, an agency created by Law in 2017, at the initiative of Carlos Rovira, former governor and eternal political chief of the province from a provincial deputy bank. The Foundation is financed with public funds, but escapes any state control. It does not respond to the Court of Accounts. It does not yield to the audit. It works as a parallel ministry, but with total autonomy. It is there that Alegramed, Marini’s app, hired directly and discretionally.
In Posadas all give it for granted: the contract was achieved by its relationship with Ramiro Rovirathe son of the boss, who is also an entrepreneur. The friendship between the two consolidated itself outside the political radarin another place with more glasses and less regulations: the Buenos Aires night. The indications of this friendship are on social networks. On January 6, 2025, in a house in Punta del Este, Marini organized a party to reveal the sex of the son he had with Angie Landaburu, model and influencer. Marini hired two planes. The first dragged a poster in English that said “Boy or Girl?”. The second brought the answer: “It’s a boy.” For the guests there was souvenir: a couple of decent celestial glasses, the brand that Ramiro Rovira has in Palermo and produces in Misiones.
As a return gesture, Marini requested that Blender cover the event of launching the worthy glasses in March this year. The material, still available on YouTube, includes an interview with Ramiro, which speaks of the product as if it were launching a revolution in optics. The video has good production, but little impact. The political relationship with Rovira and Misiones also reaffirms his official vein. The strong man of the fief supports with his legislators in Congress all the initiatives of Milei.
More businesses
But streamings and public health are not the only items where Marini plays. With just 29 years, it is CEO of Cale Group, a holding company that covers companies in eight different sectors: infrastructure, energy, health, rail transport, agribusiness, textile, services and media. In the Marini universe, everything can be business, even the crack. One of her most ambitious movements was the purchase of Argentine Motor, the former local subsidiary of the Russian TMH, which manages the mechita railway workshops, in Bragado. Marini renamed the company and put it to compete for contracts in the AMBA rail network, just when the system lives a de facto privatization stage.
For that he hired Javier Hibbert, former Argentine trains official, a man of Guillermo Dietrich, recycled by Massism and tolerated by Mileism. The links are part of the model. Cale Group not only invests in infrastructure. It also has brands like Mon Ami, a pre -food for pets made of natural and preservative ingredients. A expensive product, ABC1, which is sold well in Barrio Parque and Nordelta. In parallel, he shares a water business with the IWP SA company next to a young man named Joaquín Basanta, owner of Agrosustetable, which produces in the Industrial Park of Misiones. A detail? Basanta is also a friend of Ramiro Rovira.
Marini does not hide luxury. In Punta del Este their private parties and cars are known: Germans such as Audi or BMW; Italians like Ferrari or Lamborghini. His style is exhibitionist. Marini does not improvise. Its appearance in politics, although lateral, is perfectly scheduled. His streaming signals give access to segmented audiences, and his businesses give him contact with real power. You do not need to sit on a bench because you are already sitting on the armchairs they tell. From outside, it seems that he plays two points. From the inside, it is known that it has more than two. Use Blender to seduce the young electorate, hell to avoid losing the conservative hard and joyful nucleus to invoice without noise. In the middle, it moves precisely: it goes to events where there are influencers, but it also has a direct line with actors of Peronism and the libertarian government.
Today, Marini is no longer just an entrepreneur. It is much more than that: an actor with the capacity to intervene in the public agenda. Not from the lectern, but from the algorithm. And if you can have Caputo in a theater row and Máximo Kirchner in their office it is because the two know that, somewhere in the game, they need it.
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