The British online retailer ASOS has received a strategic partnership with the digital trigibility platform Trustace. This is intended to help the company improve the transparency and resilience of its supply chain. Cooperation also strengthens risk management and supports compliance with regulations in the entire global supply chain.
The partnership is part of the ‘Fashion with Integrity’ strategy of the online retailer. The integration of the AI-based platform from Trustrace will further advance the strategy efforts. This applies in particular to the pursuit of the supply chain from Tier one to animal five (operating level) in real time. Ownership of verified material data from the source to the end product will also support traceability at the product level. At the same time, the developing global regulations are mastered by centralized compliance documentation. Configurable analyzes and reports will support cooperation with suppliers: inside and the ESG reporting.
Asos strengthens transparency and resistance of the supply chain
“Our partnership with Trustace is an important milestone in our updated ‘Fashion with Integrity’ program. Trustace enables us to improve the traceability. This helps us to fulfill compliance standards, to understand and address risks and to increase the resilience of our supply chain by supporting our suppliers in the implementation of improvements”, comments on Elena Martínez Ortiz, Executive Vice President of Product at ASOS, in a press release.
“The decision of ASOS to work with Trustace reflects a growing industry change towards data-controlled responsibility and ethical transparency. Our platform will equip ASOS with supplier data, centralize the documentation and seamlessly integrate into existing systems in order to optimize compliance and sustainability efforts and explain to the future,” explains Shameek Ghosh, explains, “explains CEO and co -founder of Trustace.
“Our cooperation with ASOS is a significant step forward-not only for our companies, but for the entire industry. Together we show how traceability can be embedded on a large scale in order to create a more resistant and responsible fashion ecosystem,” adds Ghosh.
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