Extreme Cashmere opens its first store together with the luxury fashion retailer Apropos.
In an interview with FashionUnited, Henning Korb, Managing Partner at Apropos, announced the opening of a monobrand store in St. Moritz with Extreme Cashmere back in July, after the luxury fashion retailer had just opened its first store in Berlin.
Now the Dutch brand is unveiling its first store, which is set to open on August 10, Extreme Cashmere announced on Monday. On an area of 40 square meters, on Via Somplaz 7, there will be special pieces of the brand and an area dedicated to a care and washing service for cashmere items.
“Opening our first store in collaboration with Apropos is an important milestone for Extreme Cashmere,” said founder Saskia Dijkstra. “We are delighted that the Extreme Cashmere Store in St. Moritz can be discovered by everyone. The store gives us the opportunity to offer customers a wide range of our high-quality cashmere products as well as our dedicated grooming service.”
“It is the first store for Extreme Cashmere and the first in Switzerland for Apropos,” say Apropos CEOs Klaus Ritzenhöfer and Daniel Riedo as well as Korb. “We are therefore particularly pleased to expand the great business relationship and success with Extreme Cashmere. Mainly because it is not a pop-up but a long-term model.”