Vienna (APA -OTS) – – New brand orientation closer to humans.
– Customer: Inside and their needs are even more in focus.
– New design, sound logo, new mark roof.
– First outputs: New image and product campaign.
Hardly any industry is as fast-paced as the Telekom industry.
Not only the needs of the customers: inside have in the
changed fundamentally in the past ten years, but also the way,
how we communicate today. Reason for three, his entire appearance
to adapt the changed market conditions.
Sabine Hiemetzberger, Senior Head of Digital, Brands &
Communication at Drei: “In 2025 a company must, one
Brand do something completely different than ten years ago. There
Customer: Interior in your requirements becomes more and more individual, one is sufficient
Fixed claims no longer to do millions of individual wishes
fulfill. A new adaptability is required. “
On June 26, 2025, the creative agency Vienna Nord starts
Service plan designed the image and product campaign of three in the new
Look & Feel. In addition to the focus on strong, diverse benefit
Promise, the new appearance relies on a lot of emotion.
ZTl.: Live up three.
The roof of the new branded platform is “Live three.” This
is the call, life at three is not just easy, not only
double, but “high three” and thus to the third potency
enjoy. Three is the potential booster of the people who
enriches every life aspect with relevant and unique solutions.
This brand platform can be used depending on the campaign or product
changed and adapted to the needs of the target groups:
For example, it is “power high three” when there is three energy
goes, or “security high three” for security solutions.
Important: it is always a clear customer: indoor
Use or a relevant emotion.
From June 26th, the campaign stages one with “Freedom High three”
Completely new way of buying cell phones: with the new cell phone freedom. With
numerous advantages for people in Austria: cheaper prices,
More flexibility and sustainability. More on three.at/ Freiheit
Hiemetzberger: “The best customers: Inner promises remain on
the route if they are not also emotionally charged and
address real needs. It is not enough to get people in their heads
Convince, her hearts must also be touched. “
The appearance of three is fresher, modern and included next to the
Known CI blue as the main color also Lime and Purple as a color accent
the future background. At the same time the
Image style further developed to more authenticity and emotion
show. Refresht also became the brand music and the sound logo.
The new advertising material of three will be on TV, cinema, from June 26, 2025
To see and hear radio & online.
Film production: Caesarean section Film
Director: Jen Krause
Photography: Marko Mestrovic
Sound studio: blue tones
Media: Around Pan Media
Three Core team: Sabine Hiemetzberger (Senior Head of Digital,
Brands & Communication), Birgit Petritsch (TeamLead Brand Building),
Anna Farbowski (Brand Manager), Clemens Schledt (Teamlead Creation),
Michael Christ (Corporate Wording Manager)
Over three.
Hutchison Drei Austria GmbH is a 100%subsidiary of
Ck Hutchison Holdings Limited (Hong Kong) and as part of the division
“3Scandinavia & Austria” member of the 3Group Europe. Three achieved
2024 sales of EUR 958 million. As a leading telecom provider
In Austria, the company offers mobile telephony, internet,
Fixed network, television and business solutions from a single source. Next to the
largest shop network of all Austrian telecom operators and one
Comprehensive service for private and business:
the goal that Digitization For everyone in Austria
should be available and affordable. As part of the largest
Investment projects in his company history are built three
Currently a completely new network. The most modern 5G network in Austria
already reaches over 90% of domestic households and companies. Since
Autumn 2022 is the only provider in Austria to operate three
nationwide 5G standalone network with full 5G potential included
Network Slicing for secure capacities, minimal latency times
and the highest data security. With the fix tariffs, three offers
Mobile Internet with bandwidth guarantee and easier for the first time
Change of conversion to fiber optic. More on www.drei.at
Image (er) For this broadcast can be found in the AOM / original image service
as well as in the OTS image archive at http://bild.ots.at
Retailing:
Three Austria
Tom Tesch
Press officer
Telephone: 066066033701
Email: [email protected]
Website: https://www.drei.at/presse
Digital press mop: http://www.ots.at/pressemappe/317/aom
*** OTS original text press release under exclusively
In terms of content of the field – www.ots.at ***
OTS0119 2025-06-26/11: 30