The creator of the All Invisive Premium concept, celebrates its 75th anniversary this year with a strategy that aims to reinforce its leadership in snow destinations and open new doors in South America. Under the slogan “75 Years of That’s L’Esugura, Club Med Renougura its iconic resort serre Chevalier in the French Alps and studies, for the first time in years, to settle in Argentina.
Between September 8 and 15, coinciding with the opening of the international winter presale, Club Med offers discounts of up to 20% in its snow resorts in Europe, Canada and Japan.
Have passes to tracks, group classes with certified instructors, Après ski with live music, gourmet gastronomy and spa is the formula that, according to Pablo Godoy, country manager of Club Med for Argentina and South America, “Argentine travelers value: have everything solved, from the equipment to the champagne cup at the end of the day.”
Today, near 4,000 Argentines choose each year travel with snow complexes, with an average expenditure of USD 3,000 per person per week. “Our challenge is to expand that number. We know that the Argentine traveler seeks quality and predictability. With this presale, we access world top resorts with very advantageous conditions,” Godoy explained.
Founded in 1950, With almost 70 resorts in 40 countries, the French chain remains faithful to its pioneering spirit: to offer unique experiences where luxury is combined with freedom. And on this anniversary, Argentines are not only invited to dream again with the Alps, Japan or Canada, but to imagine – perhaps for the first time seriously – a middle club on local ground.
The landing in Argentina, ruled out in 2024, today is on the table thanks to the change of course driven by the new global CEO, Stéphane Machoire. With the past in Buenos Aires, Machaire instructed to accelerate the search for destinations in South America beyond Brazil, where Club Med already has three resorts and one under construction. “Today Argentina is showing some stability that allows you to think about large -scale projects,” Godoy said.
Each resort requires an investment of 150 million euros and a minimum structure of 250 rooms, which forces to choose locations with stable occupation throughout the year. Although Patagonia was evaluated in other years, connectivity challenges and the short snow season reorient their gaze to Mendoza, Misiones or the North as possible sites chosen.
In parallel, Club Med prepares the inauguration of Gramado (Brazil) in 2027, the first exclusive collection of South America, and South Africa Beach & Safari (2026), An innovative complex that combines beaches of the Indian with safaris in the Private Reserve of Magudu.
December 15, 2025, Club Med will reopen one of its snow emblems: Serre Chevalier, in the French Alps, after an integral renewal. Located in one of the most prestigious destinations in France, it will be an alpine luxury reference, ideal for families and lovers of winter sports. The resort, located more than 1400 meters high, will offer a pure luxury lobby, totally redesigned modern rooms, a restaurant with glazed cellar, the latest generation spa and direct access to ski slopes.
You may also interest you
Image gallery
