About a month ago, Donald Trump converted his favorite word “Zölle” into a feared reality. The result? Panic in the fashion industry, trembling stock prices and brands that feverishly calculate Excel tables full of price increases. Because one thing is certain: ‘New’ will soon become a whole piece more expensive. But while brands and retailers: Inside, ask how to catch this blow, there is a sector that does not complain, does not complain – but smiles. The second-hand market is, perhaps for the first time in a long time, the laughing third.
Get out with the new one, purely with the old one
The import tariffs are considerable. According to the Yale University budget, the cost of new clothing increases by 65 percent and even 87 percent for leather goods. Feeling the consumer: inside. Suddenly, this Zara dress is no longer a pulp buyer, but a luxury edition. What do clever customers make: then inside? You see what’s already there. And that is surprisingly a lot – and surprisingly good.
Resale platforms such as Poshmark, Thedup and Offerup see the storm up and put the sails new. KiDsy, a platform for excess stocks and slightly used children’s things, reported an increase in traffic by 85 percent since the import duties were announced. Secondhand is no longer the dusty alternative, but the clever answer.
Almost fashion suddenly becomes … slow?
There is a cynical beauty as a whole. Import tariffs that are supposed to boost domestic production bring consumers: inside: local offers that already exist. Fast fashion has a hard time because ‘cheap’ loses its shine. The chains, which have always gained through speed and volume, now have to defend themselves against something that has been hanging in the closet for a long time – and does not cost new raw materials.
Anyone who still thinks that resale is a hype misses the trend. Clever brands have long since integrated second -hand into their strategy. Think of branded resale platforms, trade-in programs, vintage capsules or direct cooperation with second-hand platforms. Not only to stay relevant, but also because the margins can be attractive. It is also announced: inside that you may not have served yet. So secondhand not only sells better, but also tells a story that consumers: want to hear inside: unique, circular, conscious and now even more budget -friendly.
Thanks to Trump, yes, you read that correctly, will become a secondhand mainstream
It is a turn that nobody saw coming. While politicians are broken about economic damage and have to fight brands with their supply chain – not to mention the desired flight of my investment portfolio – there is suddenly an unexpected winner. The second-hand clothing market gets exactly what it needs: momentum, visibility and economic urgency. The tariffs are a block on the leg for many sectors. For second -hand? A flywheel.
This article was used with digital tools translated.
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