Too pale, too fast. According to the expert, there is one clear problem in Nordic hair fashion: typically limp hair cannot withstand harsh treatment indefinitely.
The expert calls for moderate blonding so that the hair is not damaged in the process. Pictured is Elle Fanning. All Over Press
Blond hair is a familiar goal for Nordics, but according to an international hair professional, the methods are often taken too far. Working and living in Australia, English hairdresser and trainer for Dungüd hair brand Tom White criticizes Pohjola’s dyeing culture as too aggressive and wear-and-tear.
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– Nordic hair is actually identical to Australian hair: on the soft side and often with a light shade, he says.
White sees the problem in the local Nordic hair dyeing habits. According to him, many dye their hair too light, too quickly.
– Here in the Nordic countries, hair seems to be bleached too much and too harshly. When I’ve worked with Danish, Finnish, Norwegian hair models, they all have way too processed hair. The condition of the hair seems to come second, because the goal is just a certain light color, White elaborates.
When coloring, it is important to take into account the client’s natural hair type. Unsplash
White emphasizes that it would be good to carry out a light color change more moderately and at a slower pace, so that the condition of the hair would keep up better and the hair would not be damaged by the dyeing.
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In his opinion, hairdressers could also be a little more uncompromising in the drastic color changes requested by the client and call for honesty in their realistic implementation.
– The phenomenon can be seen all over the world: too many hairdressers say yes just for the joy of saying it. When the desired end result is realistically not always attainable or if it is absolutely on the borderline of risk before the point of breaking the hair and it really shouldn’t even be pursued then.
– We should be honest with the client about these hair-specific realities already in the consultation phase. Not all changes are suitable for all hair.
White emphasizes the importance of a flattering cut. Pictured is Ali Larter. All Over Press
White, who has had a twenty-year international career, predicts that the importance of cuts will increase at the expense of coloring in the near future.
– I predict that the focus from coloring will shift more to cutting and styling. For the past 15-18 years, coloring has been at the center of hair styles, but this seems to be changing now.
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He predicts that the industry will see a breakthrough in this regard. According to White, the change can already be seen in Australia, England, and little by little, for example, in our western neighbor Sweden.
– I keep saying this: anyone can be a hairdresser these days balayage-coloring, use foils or blonde. The difference is that customers no longer want to look the same as others, White comments.
– We are at a point where, in addition to coloring, hairdressers are increasingly required to have skillful cutting skills and an eye for identifying individual customer needs, as well as the ability to read face shapes and personalities even more accurately. In this way, end results that are more flattering to the customer are created.
