An expert reveals: These makeups are the favorites of people over 40 – “The absolute number one”

We found out which make-up products are typically returned to your make-up bag via checkout. Are you one of these make-up consumers? Long-time make-up artist Ilkka Ruotsalainen – who has decades of consumer experience with different make-up brands and numerous sales points around the country – reveals which make-up products are actually the most popular among Finnish women of different ages. – Among 15–20-year-olds, foundation is number one. I think it’s because it’s a time when we’re a little insecure and the skin might have impurities that we want to cover up. Even if you have good skin, people of that age apply quite a lot of make-up and it’s really covering, which in my opinion is a bit wrong.

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