The American shoe and clothing provider Allbirds Inc. continued to promote the strategic renovation of its international sales. On Thursday, the company presented new partners for important markets in southern Europe and in South and Central America.
Accordingly, the Spanish retail company Trendy King will in future take over Allbirds’ sales in Spain and Portugal. The Kiwi Life Group has been responsible for the corresponding activities of the brand in Central America and the Caribbean countries as well as in Chile and Colombia since this spring.
CFO Mitchell sees growth opportunities in the new sales regions
Annie Mitchell, the Chief Financial Officer (CFO) from Allbirds, welcomed the recent agreements. “We look forward to expanding our reach to other regions in which we see the opportunity to build a strong presence and achieve long -term, sustainable growth,” she said in a statement. “While we continue to start driving with our initiatives in the areas of product innovation, marketing and customer experience, we look forward to working with these world-class sales partners in order to present the Allbirds brand to its local.”
A good two years ago, Allbirds presented a strategic transformation plan in view of the high losses that provides fundamental changes in the business model. Among other things, the measures taken at the time include the awarding of international sales activities to local partner companies. In recent years, Allbirds has already won Parner for numerous foreign markets.