Airbnb and the German fashion association Fashion Council Germany (FCG) have entered into a cooperation on the occasion of Berlin Fashion Week.
The collaboration is intended to bring greater focus to local Berlin neighborhoods and further establish the city as a global fashion location, the Fashion Council Germany announced on Tuesday. The partnership with the US platform for rental apartments aims to inspire visitors to Fashion Week – around 30,000 guests last year – to discover authentic Berlin districts away from the well-known neighborhoods.
“Fashion doesn’t happen in a vacuum – it happens in cities, in communities, between people,” said FCG CEO Scott Lipinski. “We want to make Berlin Fashion Week more tangible and show how important the fashion industry is for the local economy.”
The economic dimension of the cooperation is not insignificant. According to a study by the research institute Fraunhofer Institute for Industrial Engineering and Organization, Airbnb guests in Berlin spent a total of over one billion euros in 2023. “Every year, Fashion Week brings people from all over the world to Berlin’s neighborhoods – people who are open to new impressions, new encounters and new experiences,” says Kathrin Anselm, General Manager Central and Eastern Europe at Airbnb.
This post was created using AI.