For years, the advancement of technology has been incorporated into agricultural and livestock administration and management. From this need for an agricultural management company, AgroPro was born, with the aim of making the management of the farm business more efficient and sustainable. “We realized that the agribusiness sector has enormous potential for transformation through digitalization. We saw that producers and their work teams often face a significant administrative burden and often lack real-time data and analysis to make informed decisions. That is why we created a comprehensive agro platform that helps producers and advisors to manage all processes in a more orderly manner and optimize their resources,” they say from the company created in 2019 by Ignacio Eguren, Agricultural Engineer, CEO & Founder of AgroPro.
AgroPro is a comprehensive management agro platform with validated agriculture and livestock processes that covers all key aspects for the producer: operational, technical, economic and financial management. “From the experience we have in the agricultural business and what we continue to learn from our clients and partners, we created a simple management platform to which we add different layers of services,” they describe.
Within the main functionalities, users can:
● Plan the agricultural and livestock campaign accurately and flexibly.
● Create cultivation strategies and access those recommended for different areas.
● Make work orders to deliver to contractors.
● Record the monitoring of your crops.
● Order BA digital recipes in one click.
● Create variable settings and prescriptions.
● Always have updated and valued stock of inputs on hand.
● Have traceability of all movements and know who carries them out in
case of working in large teams.
● Manage associated plantings accurately and transparently.
● Carry out livestock management with the same precision and in the same place as they do
the agricultural.
● Access valuable information that allows them to know how the business is going and go
improving it.
● Buy supplies at the best market prices and with the best financing.
● Access valuable agricultural content daily.
“One of our success stories is an agricultural management company, whose advice covers productions in Buenos Aires, Córdoba, Santa Fe and La Pampa. The company had a team made up of 3 engineers and 1 administrator. In 2020 they began using AgroPro and organizing their clients’ information on the platform. This allowed them to organize themselves internally and deliver a better quality service to each of them. This year they renewed their subscription to AgroPro for the 4th consecutive year and thanks to digitalization and the incorporation of processes, the team doubled and they were able to grow in clients, areas and hectares managed. Digitalization allowed them to be more efficient and offer a next-level service,” they describe how AgroPro helps advisors differentiate their services.
Although producers always face new challenges with digitalization, AgroPro seeks to support them to overcome them. “One of the main challenges is the natural resistance to change that people have and the learning curve involved in adopting a new technology. Many producers are accustomed to traditional methods and have little time to learn complex tools. At AgroPro, we work to make the process as simple as possible. The platform is very simple to use, agile and adapts very well to the different use cases of our users. Although the platform is very intuitive, we offer an assisted guide so that users can manage their first steps through a very simple configuration. We have a great support team available to answer questions and help on a day-to-day basis, facilitating the transition towards more digital management and a resource center with articles on the functionalities and video tutorials. In addition, every month we provide a webinar with the aim of helping users get the most out of the platform at every moment of the year.”
Regarding future plans, AgroPro describes “our plans for AgroPro include expanding regionally and consolidating ourselves as the global digital ecosystem where producers and the rest of the agro value chain find comprehensive solutions to manage their businesses and grow together and sustainable. We are developing new features powered by artificial intelligence that will be able to anticipate user needs and provide them with more accurate recommendations. We believe that digitalization has the potential to transform agriculture and we are committed to leading this evolution, empowering producers and advisors with tools that allow them to maximize their productivity and sustainability.”
Contact details
@agropro.ag
by CEDOC