Ticket sales for Ispo 2026, the world’s leading trade fair for the sports, winter and outdoor industries, officially began on March 31st via the Ispo ticket shop. Initially, 3,000 early bird expo tickets are available for 29 euros. These offer full access to the two-day trade fair on November 4th and 5th. Tickets for the Ispo Leaders’ Summit on November 3rd are also available for C-level executives at the early bird price of 495 euros. This offer is limited to the first 200 tickets.
After this introductory price of 29 euros, prices for the Expo tickets will rise to 59 euros in a second, limited phase, before reaching the full price of 99 euros. The lower pricing reflects Ispo’s commitment to greater accessibility and cost-effectiveness. It is also part of a broader strategic realignment. The aim is to adapt the event to global purchasing cycles, lower barriers to entry and expand participation from international markets. Buyers can now also apply for the hosted buyer program, in which one million euros will be invested.
Ispo 2026 is organized by the Raccoon Media Group in partnership with Messe München and will take place for the first time at the RAI Amsterdam from November 3rd to 5th. Ispo brings together over 25,000 important opinion leaders and industry experts. It remains the only specialist event that covers the entire value chain: from materials and manufacturing to brands and retailers and the consumer experience.
More than 500 exhibitors and brands, including Rab, Reebok Accessories, Skechers Running, Scott, Gymstick and Nordberg, have already secured their place. The same goes for a growing number of retailers, partners and spokespeople, including Intersport, Ellis Brigham, Decathlon and Amazon. This early wave of commitments reflects renewed industry confidence. It signals strong momentum for the revival of ISPO as an essential meeting point for the industry.
All visitors, from retailers and sales partners to product designers, developers, buyers, brands, athletes, influencers and media representatives, will find a focused and relevant offer. Ispo aims to combine insights, innovation and community. The aim is to create a platform that not only reflects the industry, but also helps shape its future.
What awaits you at ISPO 2026
Ispo 2026 will offer a commercially relevant and immersive experience. It is designed to maximize time, contacts and benefits for participants. Across the exhibition floor, more than 20 activations will bring the industry to life. These include snow ramps, running tracks, immersive simulation experiences and product testing environments. This creates a dynamic environment for discovery and interaction.
Retailers and distributors can shop through hundreds of product launches for the upcoming season. You can discover challenger brands, strengthen relationships, and explore new technologies that are shaping modern retail. The landscape is evolving rapidly and is characterized by changing consumer behavior, sustainability requirements and technological progress. In this environment, ISPO offers a space to stay informed, connected and competitive.
Brand designers and developers gain access to the latest materials and innovations. You can network with athletes and industry leaders and explore emerging trends that shape future product development. At the same time, they can establish global delivery and retail partnerships.
Athletes, influencers and media representatives can contact brands directly in a highly concentrated environment. You have the opportunity to test new products, create content and build meaningful business relationships.
A global platform, purposefully redesigned
The 2026 edition will be divided into dedicated halls and zones to improve orientation and relevance. These include the areas of outdoor, sports, fitness, sourcing, textiles and sustainability. They are complemented by country and industry pavilions that represent important global markets. A consistent focus on sustainability will run through the entire event. There will be dedicated areas dedicated to circular economy, materials innovation and responsible production.
The International Running Expo (IRX), Europe’s only dedicated B2B running event, will also be part of the exhibition. This further strengthens Ispo’s position as a cross-industry platform.
Leadership, content and industry dialogue
Ispo 2026 will open on November 3rd with the Ispo Leaders’ Summit. This is a stand-alone executive forum that brings together senior managers, policy makers and industry leaders. The summit focuses on the three core pillars of participation, sustainability and fair trade. It provides a platform for open discussions about the industry’s most pressing challenges and opportunities. Confirmed speakers for the Ispo Leaders’ Summit include Andy Rubin (Pentland Group), Hap Klopp (The North Face), John Lacy (Burton Snowboards) and Margit Gosau (Sport 2000). Among those speaking at the expo will be Charlotte Cox, founder of Global Game Shapers, and Patrik Frisk, Chief Executive Officer (CEO) of REJU.
Investment in the Ispo
To support this new direction, the Raccoon Media Group, in partnership with Messe München, has committed an investment program of three million euros. This is intended to strengthen the commercial and cultural foundations of the event. One million euros will be invested in a hosted buyer program that brings 500 buyers together with brands through targeted meetings and supported networking. A further million euros will flow into a first-class content program anchored by the Ispo Leaders’ Summit. The final million euros will be allocated to initiatives to promote participation, grassroots development and protection of the natural environment. These are managed independently by the ISPO Impact Council. Applications for funding can be submitted from June 2026.
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