Italian luxury label Off-White, founded by late American designer Virgil Abloh, has opened its first physical store in India. The store is located in Bengaluru. The brand operates the space in partnership with Indian luxury and lifestyle fashion brand licensing company Brand Concepts Limited.
The flagship store marks a significant milestone in the expansion of the luxury brand, which is aimed at young target groups, in the country’s leading fashion destinations. The new location is located in one of Bengaluru’s most important retail centers and brings the label’s distinctive design philosophy to the city.
The store presents a curated selection of contemporary clothing, shoes, accessories and lifestyle products. These items embody the label’s globally recognized combination of luxury fashion and youth culture.
Strategic market entry in India
Bengaluru’s dynamic urban culture and rapidly growing luxury retail landscape made the city the chosen location for Off-White’s entry into India. The flagship store aims to create an immersive retail environment where fashion enthusiasts can come into contact with the brand’s creative identity.
Abhinav Kumar, co-founder of Brand Concepts, said Off-White represents a powerful fusion of fashion, culture and creative expression. Kumar emphasized that Bengaluru is a city that welcomes innovation and contemporary style. This makes it a natural location for expansion.
The opening is part of a broader strategy to strengthen the brand’s retail presence in key metropolitan markets across the country. The store is located at Mall of Asia on Bellary Road in Bengaluru.
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