The Hamburg online fashion retailer About You and the Berlin fashion house Kaviar Gauche started a new partnership. The joint bridal fashion brand “Fleur near Kaviar Gauche” came on the market on Friday. The 43-part collection, which also contains veils and flower accessories, is now available on all online platforms from About You, the company said.
Julian Jansen, the Director Content on About You, paid tribute to the collaboration. “We are very proud to launch the first collection of her new brand Fleur by Kaviar Gauche together with Kaviar Gauche,” he said in a statement. “This brand structure is something very special for us, because we manage to make an exclusive luxury brand accessible to more people.”
The Kaviar Gauche brand was founded in 2004 by Alexandra Roehler and Johanna Kühl. With its often spectacular fashion shows, the label was one of the highlights of the Berlin Fashion Week for a long time, but for several years it has been focusing primarily on exclusive bridal fashion and accessories.