Profuomo, the renowned men’s clothing brand from Rotterdam, continues to set standards in the fashion world with its “Japanese Knitted Shirt”. This campaign, which was realized in collaboration with the well-known Dutch pianist duo Lucas & Arthur, focuses primarily on the freedom of movement and high-quality performance features of the knitted shirt.
The selection of Lucas & Arthur as the faces of the campaign reflects Profuomo’s commitment to craftsmanship, authenticity and excellent quality. The pianist duo, famous for their impressive musical performances and prestigious awards, perfectly embodies the values that Profuomo particularly values.
The Japanese knit shirt impresses with its unique mix of the appearance of a classic shirt and the comfort of a T-shirt. The high-tech yarn used gives the shirt a modern and elegant look, making it suitable for both formal occasions and everyday life.
A key feature of the shirt is its exceptional freedom of movement and the fact that it is wrinkle-free. This makes it the ideal garment for men who value both style and functionality.
Profuomo’s latest media campaign puts the spotlight on the comfort and unique features of the Japanese knitted shirt. With the motto “Timeless Comfort”, Profuomo precisely expresses what the brand stands for and emphasizes that the shirt is a central part of this philosophy.
The Japanese knitted shirt represents a harmonious marriage of traditional elegance and modern comfort – a true innovation in the world of men’s fashion.