The Ethics Council of Advertising gave a note to the social influencers about hiding advertising.
Jaakko Parkkali received an advertising from the Ethics Council. Elle Laitila
The Ethics Council of Advertising has issued a comment to several social media influencers. The Council gives statements on whether marketing is good or identifiable as marketing.
Mandarin Jaakko Parkkali On January 16, Celsius Finland Oy’s ad on his YouTube account without an advertising tag. Parkkali serves as a brand ambassador for the advertised energy drink.
In his 27-minute video, he describes energy drink cans and says the product is the “best drink in the world”. He also praises drinks by saying that “these are deceptively good” and “you make you want to drink it all the time.”
– The influencer had received drinks from the marketer, which he organized a lottery. He also praised drinks promoted. At the beginning of the video, there was no clear oral mention that the video was marketing. The video also did not have a clear and effortless written advertising tag. The Ethics Council of Advertising stated that marketing was not recognizable as marketing as required by ICC’s marketing rules, the Council outlined.
According to the Energy Drink company, the cooperation video mentioned has not been specifically agreed, so Parkkali did not write in the comment box that this was an ad. According to Parkkal, the video was not part of the agreed commercial cooperation, but he spontaneously did it.
Numerous notes
An influencer and an entrepreneur familiar from the temples Vilma Karjalainen Also received numerous remarks from the Advertising Ethics Council. He received a comment on three different cases.
On January 13, Karjalainen reported in his Instagram account in a social release of his company Nellafina’s warehouse, which also concerned children’s products. However, he did not add to the relevant advertising tag, according to the Council, according to the Council.
– The entrepreneur published both personal publications and ads in the account. Thus, the Instagram account had both commercial and non-commercial content. The publication of the request for opinion was not easily recognizable as marketing, ie it is a hidden advertising, the Council outlined in this case.
Karjalainen justified his publication by not paying financial compensation for ads, and that his successors know that this is a company’s Instagram account, where he publishes daily content on Nellafiina products.
Vilma Karjalainen has published several ads on Instagram without advertising tags. Pete anikari
The same mistake went to Karelian on March 13, when he published two ads in his account stories, this time without an advertising tag. The publications advertised a 50 % discount on Nellafina’s children’s clothing and different other products.
According to the Advertising Ethics Council, the account has published both commercial and non -commercial content, and publications could not be clearly identified as marketing. According to the Council, Karelian publications were hidden advertising.
“Marketing was not recognizable as marketing as required by ICC’s marketing rules,” said Men.
April 16th, Karjalainen again released an advertisement in the stories of his company’s Instagram account without an advertising tag. At that time, he advertised Nellafina’s jackets, which were pre -ordered. This, too, regarded the Hidden Advertising of the Council.
In both cases, Karjalainen admitted that he had forgotten to mark the ad tags.
The course of hidden advertising
Also a popular influencer gynecologist Kia Lampi has advertised over 30,000 followers on their Instagram account without promoting their own pre-exchange course without the relevant advertising tag. The company released an ad on March 18, which, in addition to the pictures, reported a course on the Vipatta course: 4 weeks of the Better Premiere Year.
Lampi has admitted to the Ethics Council of advertising that he has marketed his own product and inadvertently omitted the advertising tag. The Council outlines that, as both commercial and non-commercial content is published in the account, it is difficult to identify as marketing, ie it is a hidden advertising.