fto one of the symbolic works of the present, the content creator. But what does it mean? And how does it work? He tells us about it Valentina Marzullo, 32 years old, one of the first Italian bloggers who bet on the web ten years ago: in 2010 she opened the blog “The chic attitude”. Today you work with the biggest fashion and beauty brands. Including her favorite of hers, chanel beauty, of which he reveals his must have daily skincare and makeup.
24 hours of beauty with Valentina Marzullo
«I work in a world of images and data, but I remain a down-to-earth girl. I have been one of the first, now more than ten years ago, to guess that the web could be one interesting tool of self-expressionas well as work. I studied Sciences of fashion and costume at the Sapienza University of Rome, then I opened my blog, it was a diary of passions, an image collector. In 2012, Instagram arrived. And a little bit everything has changed.
Not me, I’m always the same. But I push myself every day to get better. My day serum also reminds me of it, No. 1 DeChanel revitalizing. Being a number one is a very personal matter, not a like”.
14.00, day time
Valentina Marzullo for iO Donna & Chanel beauty (photo and video Pierangelo Bronzi – Make up Martina D’Andrea using Chanel)
«What does it mean to be a content creator? It’s the job that’s been talked about a lot in recent years, and at the moment, for many girls, but also more adult women, it’s an opportunity. To be able to manage, of course. It doesn’t just mean photographing yourself, and clicking, putting it online. Under a nice social profile there are hours of work: I’m a bull, methodical and a control freak! It means programming, image research to have a personal photographic style that stands out from the flow. And it implies constantly finding content: the web is fast and knowing how to make yourself interesting is a daily challenge.
I often look back. To the aesthetics of the Nineties, to the feminine icons of the time, so sensual and powerful. I draw inspiration from them for my daily make-up: warm lights and shadows, the mouth always naked, well-lined with pencil, and lots of mascara to open up my eyes».
In Valentina Marzullo’s beauty case: N°1 De Chanel Revitalizing serum prevents and corrects the first signs of aging 8105 euros); N°1 De Chanel Revitalizing Foundation, with revitalizing red camellia extract (70 euros); Chanel Noir Allure Mascara effect volume, length, curvature and definition. With click opening (45 euros); Rouge Allure Lipstick n. 209 Alter Ego, dark creamy nude (42 euros).
21, in the evening
Valentina Marzullo for iO Donna & Chanel beauty (photo and video Pierangelo Bronzi – Make up Martina D’Andrea using Chanel)
«Linda Evangelista, Cindy Crawford, Shalom Harlow… I’m fascinated by yesterday’s supermodels, who among other things today use Instagram very well to brush up on moments from their careers. Nothing is forgotten, on the contrary, I think digital helps to remember. I enjoy, especially for evenings or special occasions, reinterpreting the classics of make-up with revivals.
In Valentina Marzullo’s beauty case: Below, Les Beiges Crème Belle Mine Ensoleillée, sun-kissed skin-effect gel-cream bronzer (46 euros); Chanel Palette Les 4 Ombres Tweed n.04 Brun and Rose, one of the four harmonies of eyeshadows with pods that reproduce the iconic fabric of the maison (78 euros); Rouge Allure lipstick n.199 Inattendu, bright intense nude (42 euros).
«I have warm tones, so the natural color palette is mine. For Mediterranean women like me, I suggest a base with cream bronzer and blush: they blend into the skin without giving thickness, they don’t stratify, so they can be touched up easily. There is nude and nude for the lips as wellyou just need to know how to intensify them, for example going from a beige to a caramel, why not, a cocoa.
And in Palette Les 4 Ombres Tweed from the Chanel autumn collection I found very sophisticated neutral shades, to mix in infinite looks. Even makeup, like social media, is a language. Nice to know how to use it in the best possible way».
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