Alphatauri, the fashion line of the Austrian Red Bull Group, started a partnership with Abt Sportsline. Abbot Sportsline is a leading vehicle refiner from various car brands from Kempten and very active in motorsport, with a long success story in the DTM (German touring car championship).
In the future, Alphatauri will equip the drivers and management of the DTM teams from Abt Sportsline and create a merger of high-quality fashion and the functional properties of sportswear. In addition, further joint actions between Alphatauri and Abt Sportsline are planned.
Karl-Heinz Lauterbach, CEO of Global Consumer Products at Red Bull: “After the long-standing partnership between Red Bull and Abt Sportsline was revived, it was a logical step to become a fashion partner of the team and the entire ABT group. DIT is a company that stands for remarkable achievements-we feel honored to work with them.” Harry Unflath, ABT Sport marketing boss adds: “Thanks to Alphatauri, we are not only the most successful DTM team, but also the best dressed crew in the paddock. We have a number of exciting ideas for future cooperation that will extend over the entire abbot group”.