The clothing provider US Polo Assn. wants to further expand the number of its stores and grow in India.
Michael Prince, CEO of US Polo Assn., Has announced details of the company’s ambitious growth plan, in which India plays a central role as one of the key markets.
The brand wants to maintain its annual growth rate of 15 percent through the opening of 60 to 70 shops per year, Prince told the specialist magazine et retail. This is intended to continue growing the branch network of currently 450 locations. Prince added that the company would like to increase the number of its flagship stores, which extends over 370 square meters, from 15 to 40 in the next two years.
Shoes and children’s clothing are the leading categories for US Polo Assn. The company is also planning to produce shoes in India to meet the Bureau of Indian Standards Act (BIS) of the government, which was introduced in 2016 as a means of developing standards and quality certifications for goods.
In addition to the plans to increase investments in areas such as advertising, US Polo ASSN has. Also new markets such as Brazil, Argentina and Poland, whose admission is planned for 2025.
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