In pictures
The Italian fashion dealer Luisaviaroma reopens its historical location after a renovation.
The goal of redesigning the shop on the Florentine Via Roma was to go back to the beginning when the Panconesi family founded the business in 1929, said Luisaviaroma on Monday. The design was simplified and reduced again. A new lighting concept should support this and highlight the spaciousness of the interior.
The minimalist concept, which relies on white walls, concrete floors and lime surfaces, is intended to create a museum flair that presents fashion and design brands as well as cooperations with art galleries.
The redesign also opens up the Florentine location at Via Tosinghi 52R as a new concept that is dedicated to men’s clothing.
