Silvia Onofri will take over the position as CEO of Miu Miu from February 26th. She follows Benedetta Petruzzo, who left the brand last September to take on a new leadership role with Christian Dior Couture.
“Successful CEO with more than 20 years of experience in leading and scaling companies in the luxury and fashion industry. Providing expertise in the areas of growth strategy, increase in efficiency and profit maximization “, Onofri describes himself on her profile on her profile on the LinkedIn career network.” Specializes in brand transformation, premium positioning and digitization. Developed classic business models to holistic, modern experiences. Empathy.
In 1999 the designated CEO acquired a master in business administration at the Sapienza University in Rome. In addition, she completed further training at the London School of Economics and at the University of Greenwich. Onofri finally started her professional career in 2000 at the luxury jeweler Bulgari. Then she moved to the Swiss fashion house Bally, where she worked for 15 years. There she took over increasingly responsible positions and finally became CEO EMEA and later Chief Commercial Global Wholesale. In 2023 she entered VF Corporation as a brand president for Napapijri. Your mission: to advance the transformation and strategic realignment of the brand.
Miu Miu continues strong growth
Onofri takes over Miu Miu in a phase of impressive business development. In the first nine months of 2024, the retail turnover of the brand recorded an increase of 97 percent compared to the previous year.
“Prada has shown a strong performance and has proven to be resistant to market turbulence. Miu Miu was able to successfully continue his dynamic growth strategy. Despite the challenging market conditions, we are convinced that we can master the complexity of the industry. Our goal remains to generate sustainable growth that is above the market average, ”said Andrea Guerra, CEO of the Prada Group, in an official message last October.