Apple share stable: Bundeskartellamt has concerns about dealing with Apple with data

According to the competitive guards, there is an impression that Apple app providers in its store make stricter requirements for the use of customer data when the group follows itself. Since the introduction of the Tracking Transparency Framework (ATTF) 2021, providers of apps in the iOS App Store obtain additional consent of the users before they have access to certain data for advertising purposes. However, the close requirements of the ATTF only apply to other app providers and not to Apple itself.

“According to the Federal Cartel Office, this could be a violation of the special abuse regulations for large digital companies (§ 19a paragraph 2 GWB) and against the general abuse regulations of Article 102 TFEU. Apple now has the opportunity to comment on the allegations,” says in a message from the office.

“Apple is the operator of a comprehensive digital ecosystem and has numerous services and connected devices, the App Store and the Apple ID about far -reaching access to advertising -relevant data of its customers,” commented Cartel Office President Andreas Mundt. Apple uses part of this data to offer places for personalized advertising in the App Store and hereby achieve high income. For other companies who wanted to offer free-standing apps in the App Store and partly to offer the Apple services in competing, personalized advertising is also of great economic importance.

“This applies especially to the many providers who – unlike Apple, for example – do not have a wide and deep data treasure. he added.

The Apple share at the NASDAQ at times is 0.1 percent higher at $ 237.11.

Dow Jones

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