In a context where politics is usually perceived more and more as far away, Jorge Macri bets on a direct closeness strategy with the residents of the City of Buenos Aires for the Buenos Aires campaign. Beyond the formal acts and speeches, the Head of Government recently implemented a personalized communication dynamics that includes calls, messages and surprise visits to neighbors from different sectors of the city.
From families and entrepreneurs to merchants and artists, Macri seeks to consolidate a closer link with those who are part of the Buenos Aires social and productive framework. In recent weeks, he has contacted neighbors who sent their concerns to the Government, addressing everyday issues such as paths in poor condition, security and public space. The answer is not only institutional, but also symbolic: it reinforces the image of an accessible and present head of government.
Interventions cover different areas. A family with a child with microcephaly received his call after participating in the Vacation program at school, which allowed a direct dialogue about inclusion in education. Similarly, an entrepreneur who developed a health data platform was contacted before traveling to Silicon Valley, in a gesture that seeks to highlight the innovative ecosystem of the city.
Macri has also directed his attention to the gastronomic sector, with calls to owners of coffees, restaurants and ice cream shops, recognizing his contribution to Buenos Aires identity. In addition, he has expressed support for families of injured police and firefighters who participated in recent operations, reinforcing a speech for supporting security and emergency forces.
The parallel, seeks to reinforce the equipment both in the cabinet and the campaign team. Diego Santilli joins the city’s political table for the legislative elections, and María Eugenia Vidal will His positions to seek votes in fierce competition with libertarism and rearma of centrist Peronism.
Jorge Macri is active, and puts the campaign on his shoulder with surprise visits to different neighborhoods that complement this strategy. Tours of squares, meetings with merchants and spontaneous dialogues seek to strengthen their position for Buenos Aires legislative.
In a scenario where citizen attention is volatile and public management faces multiple demands, Macri tries to differentiate with a more tangible presence in the day -to -day life of the neighbors. This commitment to closeness not only responds to an electoral logic, but also marks the tone of its management, focused on direct communication and the construction of a more personalist leadership.
By rn
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